​Telestream Vantage Transcodes Adstream on AWS Cloud

Adstream the global advertising delivery technology company, has chosen both cloud and on-premises deployments of the Telestream Vantage media processing platform to automate its media transcoding and quality analytics needs.

With a customer base of over 27,000 businesses and over 2 million media assets in its cloud storage environment, Adstream has now converted its Telestream Vantage media processing platform to a fully virtualized configuration that seamlessly dovetails with its AWS-based infrastructure.

“By adopting this Infrastructure as a Service (IaaS) cloud model, which enables automatic dynamic scaling up or down, we now have greater operational flexibility to handle the peaks and lulls of our workload. We can instantly provision whatever level of compute power we need to satisfy customer demand, and cloud-based pay-as-you-go pricing enables us to better control costs,” said commented Steven W. Brown, COO/North America, for Adstream.

To date, Adstream has integrated Vantage and other technologies to create end-to-end workflows and services for many cloud-based processes such as Closed captioning using .SCC and other closed captioning files; Watermarking, including Nielsen and Kantar schemes; and Media quality analytics, including LKFS loudness compliance. It also offers NTSC/PAL conversion with Tachyon from Telestream partner Cinnafilm.

While Adstream is now fully deployed in the cloud, the company still operates a back-end infrastructure, including a large production services department that uses Avid editing and Adobe graphics systems. This facility also uses Telestream Switch Pro for quality control file inspection and correction, as well as Telestream CaptionMaker and MacCaption closed captioning software.

As their labor-intensive closed captioning workflow becomes increasingly automated, Brown estimates that they’ve been able to reduce the man hours they must devote to closed captioning services by 40%.

“This operational efficiency reduces overhead costs and helps increase profit margins, while freeing up our core staff to manage other pressing tasks at our growing company,” Brown said. “We’re also able to invest more time and money in improving front-ends and feature sets that our customers want.”

You might also like...

Transforms: Part 4 - Discrete Fourier Transforms

As we saw earlier when discussing transform duality, when something happens on one side of a transform, we can predict through duality what to expect on the other side.

2022 NAB Show Review, Part 2

With fewer exhibits and smaller crowds, the 2022 NAB Show aisles were easier to navigate and exhibitors had more time to speak with visitors.

2022 NAB Show Review, Part 1

Many annual NAB Shows have become milestones in TV broadcasting history. The presence of the 2022 NAB Show marked the first Las Vegas NAB Show since 2019.

HbbTV Association Launches Developer Portal

The HbbTV Association, arbiter of the eponymous standard for harmonizing broadcast, IPTV and broadband delivery of video services, has launched its HbbTV Developer Portal as a free service to help program and execute applications for the platform.

NAB 22 BEIT Conferences Detail TV Engineering Progress

People visit NAB Shows for many reasons. Some are there to investigate and examine new solutions. Some are shopping with a budget ready to spend. Others visit to gather ideas and figures for next year’s budget. Many visit to a…