Arsenal Returns to Ooyala For More OTT technology

Ooyala is deploying Flex Media Platform, its content supply chain package, with Arsenal Football Club, one of the leading teams in the English Premier League (EPL).

The platform is designed to automate some tasks within the supply chain, simplify workflows and increase speed to market for content creators and distributors. This extends an existing relationship as Arsenal already has Ooyala’s Online Video Platform and Digital Video Playout for both live and on demand video services. Arsenal says these helped achieve more than 500,000 video starts and over 200,000 unique users for each of its two recent preseason games against Boreham Wood and Lazio.

Arsenal has increased its coverage of preseason games, matches and press conferences in recent years, expanding its video-support needs and challenges, especially when delivering video with the right metadata to new platforms. The club added the Ooyala Flex Media Platform to manage its metadata and workflows more effectively and to streamline the process of sharing video from its matches and other content across all platforms, including YouTube, Facebook and Twitter. It provides central workflows, shared metadata infrastructure and open APIs to integrate with existing systems and to provide a single source of truth for the content owners.

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