Zype Promotes VidOps As Open Framework

ViZype wants VidOps to be a new industry framework for connecting teams, processes and technology. It says VidOps is an open and freely available framework to shift thinking and guide video organizations away from siloed and disconnected workflow.

“The video industry has made great strides on the technology front, yet many organizations are challenged to connect teams and functions to quickly meet customer demands and win in the market,” explains Ed Laczynski, CEO and co-founder at Zype. “We created the VidOps framework to address workflow issues that organizations face daily, such as complex video infrastructures, fragmented data and disconnected team members. VidOps aims to benefit the industry, and serve as a guide for delivering and gaining value from premium video content in a unified manner.”

The New York headquartered company has devised the VidOps framework to provide an “actionable, practice guide to unify video developers, technical assets, business stakeholders and content operations into a single workflow”.

Key goals that VidOps aims to achieve include: Tearing down operational silos; making data available and useful across all teams; supporting open systems and workflows that are connected and provide actionable data in real-time and speeding time-to-market for premium video products and services.

Zype says it based the VidOps framework on its experience and work with hundreds of customers and partners, “with the intent of sharing its collective thinking through an open and collaborative industry-wide initiative.”

“Product managers and engineering leaders are being asked to build innovating, video-centric products and services to engage customers and audiences. Enterprises can now engage with an integrated set of tools to turn complex video workflows into a competitive advantage,” said Laczynski. “Our goal is to provide the best video content management and distribution infrastructure that provides a single-pane-of-glass for VidOps teams.”

For example, Zype social and OTT multicasting software and infrastructure simultaneously broadcasts live events to websites, connected TV, mobile apps and leading social platforms. An App Distribution Marketplace “empowers VidOps teams to grow their distribution footprint and engage audiences on more screens and devices.” 

Zype’s latest integration with the XUMO curated video platform, allows customers to easily create channels on Smart TVs, including LG, VIZIO, Panasonic, Samsung, Philips.

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