ChyronHego VirtualPlacement for Shanghai Media Group
The Shanghai Media Group (SMG) has adopted ChyronHego’s graphics solution for incorporating virtual graphics into live broadcasts, and for virtual placement.
SMG is using Virtual Placement to strengthen its brand presence and create new revenue opportunities during its broadcasts of Super League games of the Chinese Football Association.
ChyronHego's systems integrator partner in China, Shanghai Digital Precision Development, has managed the installation of Virtual Placement at SMG. Generally deployed in the company's outside broadcast trucks, the company has used Virtual Placement to create virtual elements for its live production to include product placement, advertising, scores, and sponsor logo graphics.
Using advanced image-processing algorithms to analyse incoming camera movements in real time and add robust, the solution applies tied-to-surface virtual graphics to live productions without the need for a specialist operator, expensive camera sensors, or lengthy calibration processes.
A Scene Tracking feature allows the solution to place virtual elements into a live scene to make them look physically real and in harmony with the environment into which they are projected.
The solution is easy to learn and operate, and it can be used to augment practically any live broadcast scenario with virtual objects — from physical studio sets to much larger scenes such as sports arenas, racetracks, or landscapes.
"Because Virtual Placement is so easy for our operators to maintain and use, it's opening up many different types of new advertising and revenue opportunities. It's our first ChyronHego product, but it won't be our last."— Yang Chao, design director, Shanghai Media Group.
You might also like...
Super Bowl may not be the most watched sporting event in the world but remains a showpiece for US broadcasting where the latest technologies and innovations in coverage are displayed.
Andy Serkis has become the face - and body - of performance capture. The technology has allowed the creation of more convincing and realistic looking fantasy creatures, notably Serkis’ own standout roles as Gollum in the Lord of the Rings…
Artificial Intelligence is more than just one element. In this article, we look at and describe the many parts AI encompasses.
In their latest hyper-realistic VR weather warning, The Weather Channel helps viewers better understand the potential dangers created by ice storms.
Following numerous private conversations and panel discussions at the recent 2018 NAB Show, it’s become clear that broadcasters are being challenged like never before to hold the line on CapEx spending while delivering more content across their linear platforms. Because o…