The combination of Cantemo iconik MAM and Backblaze B2 enables users to ingest and archive raw assets from Backblaze without having to maintain a local server and storage hardware installation. Once uploaded, every team member has immediate access to raw assets and lightweight proxy files which are quickly generated by iconik. The integration is cloud-delivered and enables pay-as-you-go pricing (Backblaze B2 pricing is from $5/TB/month).

Everwell specializes in medical-themed content. It developed a digital signage solution for medical caregivers, like doctors and dentists, to show its content and replace the typical daytime TV shows and cable news that play in patient areas. As the Everwell team expanded across multiple sites, it was challenged with finding a cost-effective way to store content accessible in each production office and keep the content managed and discoverable.

Loren Goldfarb, Everwell, commented: "The ‘everyone in the same production building’ model didn’t work for us any longer as our content service grew with more and more editors and producers checking in content from remote locations that our entire team needed to use immediately. With iconik and Backblaze, we have what feels like the modern cloud-delivered production tool we’ve always wanted.”

Gleb Budman, CEO of Backblaze says, "Creatives and media companies are handling an explosion of photo and video content. Backblaze B2 cloud storage costs a quarter of that of other clouds, and Cantemo iconik provides an easy-to-use web-based asset manager. These work seamlessly together completely in the cloud to support a single person or the largest globally distributed team.”

Parham Azimi, CEO, Cantemo: “Video is being produced and delivered by a wide range of different types of companies, with vastly different needs. A cloud workflow means that it can be easily adapted to suit those as required. However, the biggest barrier right now is the cost for cloud storage, something that Backblaze is solving.”