Live entertainment and sports continue to drive audience viewing. Image: Spencer Pugh
At the 2018 NAB NY Show, a panel of leading experts in their fields discuss the latest technological advances and in Live entertainment coverage, and how these advancements come with new challenges from consumers and advertisers.
Discussions on the topic came into particular focus following the record-breaking delivery of live programming by the FIFA World Cup this past summer. Reaping the most viewers, and spanning the largest range of viewing platforms, the unmatched coverage has not only revolutionised live event coverage, but also changed the demand and expectations of consumers.
Panel Mediator Stuart Lipson (Executive Director of eSports Ad Bureau)
Now, audiences do not only expect quality coverage and distribution of live entertainment, but demand they be provided several viewing platforms to choose from, as well as a viewing experience privy of interference or glitches.
Writing in Quartz, Ashley Rodriguez explains, “Sports are one of the few mainstays of appointment TV that people still gather to watch live. That’s exceedingly valuable at a time when the TV audiences are splintering across TV and digital channels. Sports TV networks still command top dollar from the cable, satellite, and digital providers that carry them, as well as from advertisers.”
Panel Mediator Steve Davis, Chief Revenue Officer of Ooyala, will lead a discussion on keys to attracting an audience in today's world of MVPDs.
At the "Keeping Pace with the Demand for Live Entertainment" session, an abundance of information and a variety of industry perspectives will be shared on the future of live entertainment by experts from both traditional and e-sports fields. Stuart Lipson, the Executive Director of eSports Ad Bureau, and Steve Davis, the Chief Revenue Officer of Ooyala, will lead the panel of speakers as they discuss the incredible advancements and implications of contemporary live entertainment.
The session will take place on Thursday, October 18th at 11:45 AM - 12:15 PM on Stage 3.
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