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At the recent Kratos Conference, World Telecommunications Association (WTA) Executive Director, Robert Bell, offered suggestions on how satellite operators can profit by leveraging cloud technology to create new services.
World Teleport Association (WTA) executive director,Robert Bell, explains that media and business are rapidly adopting cloud solutions and he suggests there is no reason for teleport operators to not join the crowd. He reviews his vision of cloud strategy in the podcast, "Satellite Cloud Services, Hop on Board or Get Left Behind."
Operators first need to define what cloud capabilities are important to their customers and where the greatest growth opportunities are. Bell explains why the industry is moving to the cloud including the technical, operational, cost factors and skills needed to be successful in this new world.
Bell provides his insights on how satellite and teleport operators can preserve and strengthen their competitive advantages when going head-to-head with the cloud for specific services, or when integrating the cloud into their operations, which is the preferred approach.
In his presentation, Bell emphasizes what many business leaders have discovered that nobody actually wants to own computers. What they actually want is the computing service. The result is that a few companies, think Microsoft, Amazon and others, have invested to produce enormous scale, which is totally flexible as far as the customer is concerned. You can buy a little bit of it. You can buy a lot of it. You can turn it on and off in minutes. It is therefore scalable to a degree that is hard to imagine. An Amazon Web Services or a Microsoft can scale a service almost instantly to virtually any demand. And the customer pays only as they use the service. With cloud, there is no need to purchase millions of dollars in IT equipment that may often be idle. Even better, when a new model or version of an application comes along, it can be quickly adopted. Bell predicts "almost exponential growth."
Robert Bell, WTA executive director.
"Every teleport operator, whether they're in media, or something else," says Bell, is going to have to change the way it does business. It's going to have to develop new kinds of expertise in order to be able to meet that new need. For those who can do it, who are willing to do it I think there are huge opportunity."
He notes that today's companies do not want to own things that are not core to their business. While computing and information technology processes are key to almost every business today, actually owning the boxes and running them is not. Take the case of OTT operations for instance.
Because the cloud is also a distribution platform, the media world has discovered cloud can be a great equalizer. "While traditional broadcast is kind of stagnate and shrinking a bit. Most of that delivery platform ultimately ties right into the cloud. By being in the cloud you're taking advantage of another way to get content to viewers." It doesn't matter if your customers are broadcasters, or cable channels, or whatever, teleport operators can provide that connection, he notes. "Again, if you're an expert at that and you know how to do it better than somebody else that's a competitive advantage," Bell advised.
The complete podcast, "Satellite Cloud Services, Hop on Board or Get Left Behind?" is available at this link.
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