VP Media Solutions To Launch Media Content Production and Distribution Capability

VPMS announced VP Media Services, described as an infrastructure agnostic opex solution for content production and distribution.

“We’re launching VP Media Services after talking to numerous companies about the challenges and obstacles they face with content production and distribution, such as encoding and transcoding – especially of unfamiliar content,” said Emmanuel Charlet, head of sales and pre-sales. “It delivers a complete solution – but replaces capex with opex. VP Media Services can provide an organisation with all the media content functionality it needs, but its real strength is in its ability to provide that functionality very flexibly – in support of the launch of a temporary channel, for example, or to absorb short term workload.”

“Making it significantly more affordable to distribute new content means that the return on investment equation changes, enabling new revenue-generating opportunities – such as music festivals or non-mainstream sports - to be explored that would otherwise not be economically feasible,” he added.

The product is also claimed to relieve media companies of the burden of managing their own systems, freeing time and resource. The solution is customizable and available as a complete, standalone solution – or for integration within a customer’s existing systems. Whether the underlying infrastructure and processing is local or remote is completely transparent.

“In a dynamic media world, demand can be highly unpredictable,” concluded Charlet. “An opex solution like VP Media Services offers the rapid scalability necessary to respond to that uncertainty.”

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