AWS Elemental Server software-based solution performs simultaneous, “faster-than-real-time” conversion of multiple video files to create mezzanine deliverables, traditional on-demand assets, or adaptive bitrate outputs for delivery to TVs, PCs, and mobile devices. 

Cantemo iconik is a cloud-based video hub that enables media customers to manage, share, discover, and collaborate on media content in the cloud or in a hybrid cloud environment. Using a hybrid architecture, assets can be stored in the cloud, on-premises, or as a mixture of the two, while enabling full access to the entire library when needed.

The API integration with iconik means that customers can use their existing Amazon cloud deployment to transcode high-resolution files locally to proxies and automatically send them to iconik.

iconik also allows customers to gain access to other AWS services, including media conversion and distribution of on-demand content with AWS Elemental MediaConvert, cloud storage with Amazon S3 and Amazon EC2, global content delivery using Amazon CloudFront, and deep learning-based image and video analysis with Amazon Rekognition.

Cantemo has also introduced API integration between its MAM solution, Portal, and the cloud service. This enables advanced and streamlined on-premises video workflows.

Parham Azimi, CEO, Cantemo, commented: “The way in which video is created, reviewed, edited, and distributed is changing rapidly, driven by a number of factors. This means that video providers have vastly differing workflows. The combination of iconik and AWS Elemental Server enables streamlined hybrid cloud video workflows with unrivalled video intelligence.