Cloud promises broadcasters can scale operations quickly, cost effectively and efficiently
Dejero, Microsoft Azure, Avid, Haivision, Hiscale, Make.TV and Signiant are showcasing how live production workflows in the cloud can deliver greater flexibility, scalability and budget efficiencies to broadcasters.
Visitors to Dejero's stand and Microsoft’s stand at IBC can see demos of a low latency live feed from a Dejero encoder transported over blended IP connections and received in Azure by Dejero’s video on-ramp technology.
“Dejero recognizes cloud as the next frontier for broadcasters and is dedicated to helping them get the most from their IP-based workflows, but we believe this will take more than just one company, it will take collaboration across the industry to succeed,” said Bogdan Frusina, founder. “By working [together], we can deliver on a vision that enables broadcasters to take advantage of a highly flexible infrastructure that scales according to their needs—whether that’s for a month, a day, or an hour at a time, while reducing costs, and expanding their revenue options.”
“The adoption of cloud-based workflows, especially for live content has been hindered by connectivity concerns” added Sudheer Sirivara, General Manager for Media on Azure. “We’re excited to partner to showcase end-end workflows in Azure that help broadcasters scale their operations quickly, cost effectively and efficiently.”
The ‘live production in the cloud’ demonstration at IBC2018 involves multiple partners that play key roles in the live production workflow. From the field, a live video stream is sent to the Microsoft Azure cloud platform from a Dejero EnGo mobile transmitter. Dejero’s video on-ramp technology dynamically receives the stream in Azure, transcodes it, and delivers the standardized stream to Make.TV’s Live Video Cloud, which is used to curate, and route the content to any number of destinations from within Avid MediaCentral Cloud|UX.
Though not part of the demonstration at IBC, another tested ingest path involves Haivision Media Gateway sending DVB-C streams from an on-prem Harris video distribution system via SRT into SRTHub where it is routed into Make.TV’s Live Video Cloud. Hiscale’s cloud-based transcoding solution enables live recording into customers’ editing and asset management environments where high and low resolutions files can be stored in Avid’s cloud-based Nexis storage. In addition, a second file-based workflow involves uploading files using Signiant accelerated file-upload app in Avid MediaCentral Cloud|UX. These files are transcoded by Hiscale on ingest and stored as assets along with associated metadata in Avid iMAM. The overall solution presents users with a single interface, pulling relevant data from collaborating partner technologies, while leveraging the compute and storage power of Azure.
You might also like...
The effect of OTT-based delivery is wide-reaching, stretching all the way back to the original content production domain and creating new technical requirements and opportunities.
For content providers (studios, content owners, content aggregators, or other content licensors) and their licensees (affiliates) operating in a multiplatform world - and pirates looking to obtain illegal access to the most popular content - it’s an unrelenting game o…
Having a collection of PCs and MACs stacked under a desk to facilitate the multitude of operational requirements not only proves difficult to operate but challenges our modern ideas around security and makes maintenance almost impossible.
Content Origination is in the midst of significant transformation, like all parts of the OTT video ecosystem. As OTT grows and new efficiencies are pursued, Origination must play its part as a fundamental element of the delivery chain. But Origination…
The changes in workflows with increased remote production will be sustained as vaccines help ease the COVID-19 coronavirus pandemic during 2021 but with some change back towards traditional workplace interaction.