Said AWS Elemental chief marketing officer, Keith Wymbs, "AWS media solutions are architected to help content providers build faster, work smarter, increase efficiency, and scale globally. The stand will focus on thee media key production and distribution technology areas.

Advancing Content Creation

AWS will showcase a host of solutions designed to help media enterprises of all types create rich, dynamic live and on-demand video experiences. Demonstrations will include:

• Low-latency live video workflows – AWS Elemental MediaStore provides origin services for a low-latency (less than six seconds) live streaming video distribution through Amazon CloudFront CDN using standards-based protocols;
• High-quality video-on-demand with QVBR – Quality-Defined Variable Bitrate (QVBR) control using AWS Elemental MediaConverten codes and packages VOD in the Common Media Application Format (CMAF);
• Cloud DVR services – The company's MediaPackage provides the platform to create an end-to-end cloud DVR workflow that lets content providers easily deliver DVR-like experiences, such as catch-up and start-over functionality for viewing on mobile devices;
• Amazon Elastic Compute Cloud (Amazon EC2) Spot and AWS Thinkbox Deadline 10 – Users now can easily launch a powerful render farm on-premises, in the cloud, or in a hybrid architecture with AWS Thinkbox Deadline render management software.;
• Virtual VFX Workstations – Allow content producers to use the best global talent, regardless of geography, with powerful virtual workstations for visual effects.

Innovations in Content Distribution

The AWS stand provided examples of real-world solutions in advanced security and efficiency along with ML applications and simpler workflows:

• Intelligent video workflows – Cloud services can use ML to automate the extraction and analysis of metadata from video streams.  Amazon Recognition and other machine learning services are used to identify and obscure persons or objects for automated compliance, moderation, and redaction for on-demand video;
• Live video clips and captions – The Elemental MediaLive and MediaPackage work with Amazon Transcribe and Amazon Translate to generate captions of live video content and automate multi-language subtitling and dubbing for on-demand assets;
• Reliable live video with the latest standards – A live video workflow demonstrates ground-to-cloud-to-CDN redundancy with components including AWS Elemental Live, AWS Elemental MediaLive, AWS Elemental MediaPackage, and Amazon CloudFront;
• Secure content distribution – Live video workflows incorporate optimized video distribution with CloudFront, a highly secure CDN that provides both network- and application-level protection.

Optimizing the Media Supply Chain

AWS showcased a comprehensive set of integrated video solutions to demonstrate advancements in asset management, metadata analysis, video processing and delivery, and content monetization:

• Cloud-based broadcast and multiscreen video services – AWS Elemental Media Services form the foundation for cloud video infrastructure, integrating storage and origin services, real-time encoding, file-based transcoding, content packaging and protection, and targeted ad insertion as part of end-to-end workflows;
• Tape-to-cloud media migration – Media asset management tools integrate with AWS Elemental MediaConvert, Amazon Simple Storage Service (S3), and Amazon CloudFront to accelerate migration of large-scale video archives into the cloud;
• Enhanced live sports content – Amazon machine learning services and AWS Elemental Media Services process sports content, detecting players and action in real time for streamlined metadata tagging and enhanced live sports coverage;
• Personalized advertising insertion – The support of real-time insertion of personalized ads into video streams provide increased reach, relevance, and quality for monetization campaigns. Integrated machine learning tailors advertising to broadcast content using image, object, and scene detection.