Harmonic Announces Launch of Dynamic Ad Insertion With VOS360 SaaS
As part of the company’s commitment to SaaS, Harmonic demonstrated the advanced capabilities available in the cloud with VOS360 video SaaS. Officials say it offers new cost savings and monetization opportunities for content owners and video service providers.
Harmonic's VOS360 Video SaaS enables operators to deliver advanced targeted advertisements and replace content during blackouts providing an increase in monetization for OTT operators while improving the end-user experience.
Content is replaced during blackouts based on viewer location and playback device using SCTE-224. The technology has been successfully deployed by a major broadcaster in the U.S. for the insertion of unique station data for OTT rights management, blackouts and local ad insertion.
Also at IBC, Harmonic showcased how broadcasters, content owners and service providers can create disaster recovery scenarios using the video SaaS platform through the public cloud. The SaaS approach is ideal for disaster recovery, because it combines the benefits of a resilient, elastic and secure cloud solution with a cost-effective, usage-based pricing model.
"VOS360 Video SaaS is gaining tremendous momentum globally with new deployments for live and on-demand OTT channels," said Tim Warren, the company's senior vice president and CTO. "Beyond managing their end-to-end OTT workflow on the cloud, broadcasters, content owners and service providers can support an expanded range of business cases using SaaS, including dynamic ad insertion and disaster recovery. These new capabilities will help our customers get the most out of VOS360 Video SaaS to increase efficiencies and reduce capex."
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