“With Avid On Demand, the days of over-provisioning are over,” said Dana Ruzicka, Chief Product Officer. “Our news, sports and post customers can fully capture the promise of the cloud to benefit their entire production workflow. Individuals and teams can collaborate more effectively. Storage and other key resources become far more manageable and cost efficient. And users can do everything in a completely secure environment.”

Avid On Demand cloud services include: A suite of Avid and third-party AI capabilities that automate content indexing, such as closed captioning verification, language detection, facial recognition, scene detection, and speech-to-text conversion. There’s also a unique phonetic search to automatically index media, allowing users to easily find content by typing in a word or phrase.

Illuminate On Demand is a function that automates the process of closed captioning and language verification.

Avid also enables MediaCentral customers to use Microsoft’s Cognitive Services to auto-index content using machine learning algorithms such as facial detection, scene recognition and speech to text indexing, creating a library of rich metadata that can be readily searched.

Avid’s Transformation Services transcodes and packages content for delivery to any platform. Avid Transformation services include Avid and third-party services like Microsoft Media Services.

Avid On Demand cloud solutions include a cloud-based media library that allows users to store, manage, and search for content using MediaCentral to connect dispersed creative teams. Editorial On Demand is the ability to scale up and down projects and Avid MC seats when needed.