Its connected content distribution platform, which relies on AWS, is intended to enhance revenue by reducing encoding, streamlining workflows and automating analytics.
Security workflow specialist Verimatrix, debuted Viewthority, presented as a new content distribution platform that provides enhanced connectivity between content providers and video service operators.
This approach, delivered as a platform-as-a-service (PaaS), is built on top of Amazon Web Services (AWS), and designed to reduce the cost and complexity in the current content delivery processes.
Verimatrix says content providers and video service operators share a need to streamline and secure the distribution of their video assets. While content providers wish to broaden and accelerate the monetization of assets, they need new tools to ensure content security, enforce distribution windows and downstream playback policies, and obtain usage reporting for analytics purposes. Video service operators, on the other hand, desire easier and faster access to compelling content, combined with a reduction in cost and distribution complexity from the point of origination to the viewers.
Viewthority centralizes the content and security workflows via a common cloud platform with a single point of integration where both parties gain significant distribution efficiencies. This results in reduced workflow processes and unprecedented access to real-time video data and analytics.
“Based on our experience and talking with the leaders in their field, it became obvious that efficiently connecting a centralized content library to a network of global video service operators would address many of the current challenges of distributing content. We decided to use AWS for its global infrastructure and the robust AWS networking and content delivery services, which were critical,” said Tom Munro, CEO, Verimatrix. “Using AWS, Viewthority creates a collaborative and transparent environment that opens up new markets, new viewers, and new revenue streams. We are excited to introduce a new way of thinking to the video industry.”
Viewthority is actually built on several Verimatrix technologies including its federated rights management software RightsConnex and analytics platform Verspective but it also sets up a way to ingest live and VOD for processing and delivery via AWS Elemental Media.
Management and control of content licensing terms, distribution windows, playback policies and business rules are centralized via a defined rights management interface which has been integrated with partner Mediamorph’s Content Value Management Platform.
It is also said to be content secure by eliminating revenue leaks from premium content and provides anti-piracy protection from a trusted Verimatrix security envelope around the entire platform.
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