Crystal Connect Brings Precision Control to Frame-Accurate Switching

Crystal Connect with VidTime initiates precise ad/program boundary markers enabling frame accurate ad stitching by AWS Elemental MediaTailor.

At IBC 2018, Crystal will demonstrate how to make all TV advertising inventory addressable across all platforms including richer metadata for better ad decisions. The stand will showcase a complete ad replacement workflow with partners, AWS Elemental, SpotX and Ad-Id.

The process starts as Crystal Connect with VidTime initiates precise ad/program boundary markers enabling frame accurate ad stitching by AWS Elemental MediaTailor. Crystal’s VAST Proxy will then combine information from the playout system including Ad-ID, to create a rich set of metadata in the VAST request to the SPOTX Ad Decision Server.

The enhanced data set afforded by Crystal’s VAST Proxy not only provides more information to ad serving platforms, but can also provide that data in advance. More data, plus the ability to provide this in advance of serving, provides more accurate information to you can make better ad decisions.

You might also like...

The Importance Of CDN Selection To Achieve Broadcast-Grade Streaming Experiences - Part 1

Multi-CDN is a standard model for today’s D2C Streamers, which automatically requires a CDN selection solution. As streaming aims to be broadcast-grade and cost-effective, how are CDN Selection solutions evolving to support these objectives?

Information: Part 6 - Loudspeakers

Information theory can also be applied to loudspeakers, which are among the most difficult of transducers to design. Measuring the information capacity of loudspeakers is a useful tool.

Building An IP Studio: Connecting Cameras - Part 4 - Software Defined Networks

In the previous article in this series, we looked at layer-2 switching and layer-3 routing. In this article, we look at Software Defined Networks and why they are so appealing to broadcasters.

Transforms: Part 8 - Aperture Effect

Here we look at some practical results of transform theory that show up in a large number of audio and visual applications.

Machine Learning For Broadcasters: Part 3 - Neural Networks And The Human Brain

Machine learning is often compared to the human brain. But what do they really have in common?