NPAW to Showcase YOUBORA Video Analytics at IBC 2018

YOUBORA is the most advanced and holistic suite of integrated video analytics and business intelligence for broadcasters, OTTs, telcos and media companies. The new version considerably widens the array of YOUBORA’s algorithms and data processing to the entire session, not just video playback.

NPAWwill showcase the latest version of its video analytics and business intelligence system at IBC 2018. The service provides a birds-eye view of a platform’s performance and the audience’s behavior--and in real time. Through an extensive array of metrics measuring quality, audience and engagement data in and out of video playback, YOUBORA generates deep insights based on sessions, not just views

The company's Infinity Technology module expands on its legacy of previous YOUBORA editions by taking business intelligence one step further than what can be found anywhere else. The product's scope has been broadened to offer a complete end-to-end suite of integrated video analytics that analyses and displays data from an entire session, from login to logout, thus making YOUBORA insights richer and more accurate.

YOUBORA now comes standard with  Infinity Technology that is a catalyst to the YOUBORA core and SmartModules. Combined they delve deeper into insights, thus multiplying the power of the system's intelligence. Thanks to Infinity, YOUBORA is able to offer session metrics that track all events in and out of video playback.

The powerful solution enables operators to better understand the ways end-users interact with the service. Full session metrics help to assure the highest QoE of your service , but also provides valuable and accurate customer behavior insights highlighting areas where a service might be improved.

Combined with NPAW's eight SmartModules and Infinity technology, YOUBORA provides actionable, descriptive and predictive insights applicable to all departments in your company.

Key benefits include:

  • Predict and reduce churn, increase RPU
  • Proactively manage customer base
  • Optimize recommendation algorithyms as well as content discover and display
  • Increase ad and content efficiency
  • Monitor service performance (QoE)
  • Improve customer service first-call resolution rate.

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