Cooperation between innovative manufacturers will improve business communications within stations and groups.
Companies collaborate to optimize media ad sales by uniting front and back-office workflows
Matrix Solutions and Imagine Communications will demonstrate a tightly integrated, end-to-end ad sales workflow at IBC2018 on the Imagine stand. By uniting their market-leading front and back-office advertising solutions, the two companies will showcase a seamless workflow that enables media organizations to optimize ad sales.
Matrix Solutions’ media ad sales platform serves as a front engine to the ad sales workflow, both aggregating and normalizing disparate data sources throughout the enterprise and giving users a comprehensive view and real-time access to all of their ad sales data. Additionally, the platform provides robust CRM functionality, a full suite of media-specific sales management tools, and in-depth analytics, all designed to help media ad sales teams sell smarter and faster.
Operating as the back of the house in the ad sales workflow, Imagine Communications’ Ad Tech portfolio features industry-leading inventory optimization and management systems, as well as next-generation targeted delivery solutions, which help broadcast, cable and broadband companies optimize inventory value and drive ad spend across multichannel, multimarket operations.
By developing tight connections between their front and back-office workflows, Imagine Communications and Matrix Solutions will showcase an integrated solution that gets analytics into media sales teams’ hands more quickly. Accessing data earlier in the sales process optimizes media ad sales by improving operational efficiency and increasing revenue opportunities.
“Imagine Communications brings world-leading optimization technology and enables automated workflows right across the ad sales and commercial operations process,” said Graham Heap, the company's Director Product Management, Global Sales, for Ad Tech. “Our collaboration with Matrix Solutions will help extend those capabilities to the front-of-house activities and enable media companies to adopt a more data-driven sales strategy, which directly correlates to media companies increasing revenue.”
You might also like...
The amount of media content that broadcasters need to create is growing exponentially. Soon broadcasters will reach a point when their current workflows cannot handle the increasing content production demands. A solution is the deployment of a media Enterprise Service…
One of my colleagues recently wrote an article including statements from others in the industry that orchestration was just a component of media asset management. I beg to differ and propose an alternative opinion and perspective.
KVM is more important now for broadcast-IP systems than it ever has been. As manufacturers turn to server based architectures private cloud installations have become more mainstream, requiring us to configure systems through traditional server control inputs, that is keyboard,…
With the shift in consumer viewing habits, advertisers are becoming increasingly reluctant to buy commercial spots based on large potential views and instead are moving towards an audience-based buying model and targeted demographics.
Once tweaked to perfection and final format specs locked in, production models of Next Gen TV sets will flood stores, confuse viewers and provide broadcasters and sponsors new opportunities to expand their reach and brands.