Kaltura’s ad package includes results tracking.
Kaltura, New York based provider of video technology geared towards cloud TV services, has unveiled its Advanced Advertising package in time for demonstration at IBC 2018 in Amsterdam.
Kaltura says it was motivated by the growing importance of delivering personalized advertising via a cloud TV service while emulating the broadcast TV experience. The new integrated advertising technology builds on Kaltura’s Targeted TV, which supports user segmentation and targeting to relevant audiences, including specific ad insertion to each demographic segment.
The aim is to give operators a modular and scalable way of adding frame-accurate, telco-grade advertising flows into their service for live, Video on Demand (VoD) and time-shifted viewing. The package includes ad reporting for customers to track their results and adjust programs accordingly, smoothing the transition between content and ads.
“In today’s cloud TV era, there are various ways for customers to monetize their content and services, however at the end of the day, advertising remains the bread and butter of this industry,” said Gideon Gilboa, Senior Vice President of Marketing and Product, Media and Telecom at Kaltura. “Therefore, we put a direct focus on providing next-generation advertising solutions to our customers.”
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