IBC 2018 will be the launch of a targeted advertising solution to support Augmented Reality (AR) using the API integration of Amazon Web Services (AWS) Elemental MediaTailor. The Accedo AR experience is designed to give a TV viewer a more personalized and engaging second-screen experience for long-distance sporting events like marathons, rally or bicycle races.
The integration combines the Accedo One video experience platform with AWS Elemental MediaTailor. Content service providers brands and broadcasters can now to monetize content with targeted advertising in the AR environment. It also addresses the technical challenges associated with AR device fragmentation, live video synchronization, and other information elements.
The cloud-based video service lets customers insert targeted advertising into video streams without sacrificing broadcast-level quality-of-service. With AWS Elemental MediaTailor, viewers of live or on-demand video each receive a stream that combines content with ads personalized to them.
AWS Elemental Media Services are managed cloud services that make it fast and easy to prepare, process, and deliver broadcast and multiscreen video at scale. The process enables video providers to insert individually targeted advertising into their video streams without sacrificing broadcast-level quality-of-service.
The combination of the Accedo AR experience and AWS Elemental MediaTailor means video providers can augment live broadcasts with additional information or experiences, including adding extremely targeted advertising within the AR environment.
You might also like...
Contextual TV advertising is emerging as a big winner from the demise of cookies for tracking user behaviour in the wake of privacy concerns and legislation such as the EU’s GDPR (General Data Protection Regulation) implemented in May 2018.
DVB has added watermarking as an option for signalling where targeted ads or other content should be inserted within linear broadcast streams. This is an update to its DVB Targeted Advertising specification originally unveiled in November 2019. The addition is aimed…
The programmatic advertising field is heating up as Luxembourg based broadcaster RTL Group sells its platform SpotX to US online ad group Magnite for $1.17 billion.
Recent survey data charting loss of viewers and revenues to OTT service providers and digital platforms makes grim reading for traditional commercial broadcasters and pay TV operators, as the Covid-19 coronavirus pandemic accelerates these trends that were already taking place.
TV audience measurement has been moving steadily from households to individuals in line with the decline in family viewing around the big screen and rise in OTT consumption on connected devices.