Accedo Integrates AWS Elemental MediaTailor to Support Targeted AR Advertising

IBC 2018 will be the launch of a targeted advertising solution to support Augmented Reality (AR) using the API integration of Amazon Web Services (AWS) Elemental MediaTailor. The Accedo AR experience is designed to give a TV viewer a more personalized and engaging second-screen experience for long-distance sporting events like marathons, rally or bicycle races.

The integration combines the Accedo One video experience platform with AWS Elemental MediaTailor. Content service providers brands and broadcasters can now to monetize content with targeted advertising in the AR environment. It also addresses the technical challenges associated with AR device fragmentation, live video synchronization, and other information elements.

The cloud-based video service lets customers insert targeted advertising into video streams without sacrificing broadcast-level quality-of-service. With AWS Elemental MediaTailor, viewers of live or on-demand video each receive a stream that combines content with ads personalized to them.

AWS Elemental Media Services are managed cloud services that make it fast and easy to prepare, process, and deliver broadcast and multiscreen video at scale. The process enables video providers to insert individually targeted advertising into their video streams without sacrificing broadcast-level quality-of-service.

The combination of the Accedo AR experience and AWS Elemental MediaTailor means video providers can augment live broadcasts with additional information or experiences, including adding extremely targeted advertising within the AR environment.

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