ZOO Digital to Launch Sandbox Scenario Planner for Digital TV

ZOO Digital will showcase its new scenario planner for digital TV and movie distribution at IBC 2018. The planner will be made available to content owners who wish to prepare worldwide distribution projects to digital platforms.

The ZOO Digital planner, called Sandbox, provides content owners a clear idea of the potential cost and asset requirements needed to deliver digital packages across any OTT platforms, appropriately localized for multiple territories. The planner can assess whether assets already exist in the correct formats, and if not whether these assets can be correctly conformed from materials that already exist or if they will need to be created from scratch.

Sandbox is designed to help content owners plan the most cost-effective strategy for delivering titles across multiple platforms and languages. It also provides more transparency about the costs involved in digital distribution. The process also accounts for specific technical requirements of each digital platform, including encoding, subtitle and dubbing, metadata and digital packaging costs per territory and the assets required.

"With such a daunting array of choices and associated costs, it’s important we keep things simple. Sandbox is our way of addressing a real challenge faced by content owners who want to share TV and movie content with the world,” said Gordon Doran, ZOO Digital’s president.

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