“Not only will we be showing off our newest Aximmetry software for virtual studio and broadcast graphics,” Orsolya Dormon, chief operations officer at Aximmetry told me during our interview direct from Budapest, Hungary, “but visitors to our exhibit will be able to register to receive a free copy of the version called Aximmetry Studio.”

Make no mistake. As you will see in the chart below this story, while Aximmetry Studio is not the company’s flagship edition (that is Aximmetry Broadcast, priced at over $5,000) the Aximmetry Studio version is a complete package designed for on-air production and sellling for 499 EUR, about $580 at today’s exchange rate.

In fact, it is being used right now by, among others, Hír TV, a cable TV channel out of Budapest with national coverage reaching 2.9 million households in Hungary and some of the neighboring countries. Aximmetry has created virtual studio sets for five of the network's regular programs (Hírvilág, Meteor, Ázsia, Napról napra and Felfedező) since 2016.

“At IBC, we will be partnering with Mo-Sys Engineering to use their tracking system in our virtual set demonstration,” Dormon told me. “One reason we want to highlight this Studio edition is because we feel at this price point it is going to open up a whole new level of markets for us.”

The Studio edition has all of the core features of the rest of Aximmetry software offerings which you can see on their Web site.

These include real time 2D/3D rendering, real time post-processing, effects, color correction, chroma keying, HDR (High Dynamic Range), depth of field, shadows, reflections, refraction, and control of any event or rendering parameter via touch screen, mouse, keyboard, GPIO (General Purpose Input Output), MIDI (Musical Instrument Digital Interface) or DMX ((Digital Multiplex).

“This Studio edition will be given away for free only at IBC,” Dormon explained, “but there is also a ‘Community’ version which will always be without cost, although its images carry a watermark. Still, it’s a great software for students to learn on.”

Dormon told me one of the great strengths of their virtual studio software is that it is node-based, making graphics processing more efficient, and it has a very intuitive user interface.

“That is going to make Aximmetry Studio a prime choice for smaller TV stations and Vloggers, and of course you can direct stream from it to social media sites like You Tube,” she said. “Even the chroma keyer is included.”

Of course, she wants people to be aware of their top-of-the-line Broadcast Edition which gets you to 4K video, unlimited SDI and NDI (Network Device Interface) ports, and the mixing of real and virtual camera motion.