​Masstech to Showcase Hybrid Technologies at IBC 2018

Masstech claims it is the only truly agnostic media and entertainment storage vendor. Demonstrations will centre on FlashNet and MassStore.

“At IBC, we’re looking forward to discussing future-led storage solutions that are not driven by any requirement to sell specific hardware or consumables,” said Joe French, Masstech CEO. “In fact, we are inviting visitors to our stand to find out how they can even reduce their storage hardware requirements and reclaim some of their IT footprint by embracing hybrid technologies.

“As the proliferation of content continues, the industry needs clear, unadulterated direction on how to adopt simplified storage processes that increase the ability to share and collaborate, reduce total cost of ownership and maximize the latest technologies, all while trying to avoid unseen pitfalls and expensive vendor lock-ins.”

Demonstrations will centre on FlashNet, the company's media object storage application that integrates seamlessly with leading MAM, PAM, NRCS, automation, video server, and library systems to improve the efficiency of media organizations’ storage.

“Designed to meet today’s multi-choice storage environments, FlashNet is an agnostic solution that can be deployed on-premise, in the cloud, or in a hybrid configuration,” says French. “The system's flexibility, allows organizations to implement storage environments that remain secure and fully optimised for all asset types, regardless of near- and long-term changes to content, business and operational requirements.”

Also on display will be MassStore, a media services framework for advanced applications. MassStore features a collection of services that together provides powerful media management functions and workflow automation. Built-in integration management also simplifies accommodation of disparate systems from multiple vendors.

“The flexibility and power of MassStore can be seen in the Masstech News workflow, which has completely revolutionized the way that news content is archived, searched and retrieved,” says French. “By integrating with common NRCS and PAM systems, MassStore automates the archive process, attaches rich metadata to news assets, and enables users to search and view their video archives directly from their NRCS user interface.”

For those media companies concerned about maintaining the ongoing security of their archived content, at IBC2018 Masstech will also demonstrate the ease with which Oracle DIVA archives can be migrated to a their solution, without disruption of services or constraints on content access.

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