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Qvest Media Supplies MAM In The Cloud For “The Taste” Creator Nobeo

German systems integrator, Qvest Media, has been chosen to deliver a cloud based media asset management (MAM) system for the Hürth-based production company Nobeo to manage the workflows of the cooking show “The Taste”. The integrated solution significantly streamlines the workflow and enables Nobeo to carry out important parts of post-production independent of location.

Qvest Media is helping the Hürth-based production company Nobeo to manage the workflows of the show "The Taste", in close cooperation with ProSiebenSat.1 subsidiary Redseven Entertainment.

The company has also adapted the installation for specific post-production processes. The latter was carried out by Qvest Media together with their recently acquired software company HMS media solutions. 

The integrated solution significantly streamlines the workflow and enables nobeo to carry out important parts of post-production independent of location.

Qvest Media relies on a multi-cloud solution for the cloud infrastructure, and both the Swiss provider HIAG Data as well as Amazon Web Services (AWS) are used. Specifically, the two HTML5-based web applications run in a private cloud of HIAG Data, while the video material to be processed is stored and held available with both HIAG Data and the AWS cloud platform for redundancy reasons.

Since the “The Taste” is filmed in Munich at Redseven, but post-production takes place in Hürth near Cologne, and some 580km distant, the Nobeo management team decided on a decentralised solution in the cloud. The advantage: while filming is in progress, the compressed and unsorted raw video material is streamed to the cloud, where it is transcribed and enriched with metadata in near real-time by the local nobeo post-production team in Hürth. Previously, the material had to be sent by courier, meaning that review and preparation could only begin the following day at the earliest.

Marking the edit points where interesting scenes occur also happens in the cloud. An AAF format timeline file that can be used with Avid editing systems for the final editing of high-resolution raw material is created at the press of a button.

Qvest Media and HMS are already working on the next expansion stage of the cloud solution: the integration of artificial intelligence. This will automatically perform transcriptions after the learning phase.

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