Globecast Expands Customers’ Reach

At the 2018 IBC Show, Globecast is launching its new Digital Media Hub suite of services for sports and live events. By aggregating multiple virtualized technologies into a single ecosystem, the Digital Media Hub allows a live feed to be treated in multiple ways to create content suitable for cross-platform use, in both real-time or for use at a later date.

The live feed can be used for linear playout or to stream to live platforms of the rights holder’s choice, including social media or websites. Using the same live feed, content can be manually or automatically clipped, edited, metadata attached and shared, either short or long-form. For example, highlights clips can be shared quickly on social media to maximize viewer engagement or packages created for OTT platforms.

All the clipped content – short and long-form - is then made available via our new Marketplace Platform in multiple formats/different sizes – including at broadcast quality - and branded using customers’ brand guidelines. This platform facilitates content exchange between any relevant parties, including selling that content, in hassle-free transactions. All these services can be easily monitored throughout the process using our digital supervision tool.

Globecast's Digital Media Hub has been developed in conjunction with a number of rights holders with these services already having been used by them.

The new Globecast XN platform helps content distributors reach new audiences quickly using the public Internet.

The new Globecast XN platform helps content distributors reach new audiences quickly using the public Internet.

Also on display on the Globecast stand (A.129), the company will demonstrate a new version of its existing Globecast XN platform, which helps content distributors reach new audiences quickly using the public Internet.

In this latest version, Globecast has expanded the flexibility of the service via additional customer premise connectivity options. Customers can use Globecast-supplied NetInsight technology, or they can now use OEM alternatives. In addition, operators can now also access GCXN via cloud using a virtual Internet transport application.

GXCN has also been updated with new multi-acquisition capability, allowing customer connection via two ISPs concurrently, providing a significantly enhanced level of redundancy.

Globecast provides agile and seamless content acquisition, management and distribution services globally. This includes a dozen interconnected Globecast-owned facilities in Los Angeles, London, Singapore, Paris, Rome, and Johannesburg.

The company has also created a global hybrid fiber and satellite network for video contribution and distribution. It delivers any type of video service including: TV Everywhere OTT, satellite, cable, video-on-demand and CDN using cloud-enabled media solutions. It supplies Content Acquisition, Aggregation and Distribution (CAAD) services to over 130 networks.

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