Globecast Launches Digital Media Hub For Live Events

The Digital Media Hub allows a live feed to be treated in multiple ways to create content suitable for cross-platform use, in both real-time or for use at a later date.

Globecast is using IBC2018 to launch its new Digital Media Hub suite of services for sports and live events. The live feeds are aggregated for linear playout or to stream to live platforms of the rights holder’s choice, including social media or websites. Using the same live feed, content can be manually or automatically clipped, edited, metadata attached and shared, either short or long-form. For example, highlights clips can be shared quickly on social media to maximise viewer engagement or packages created for OTT platforms.

All the clipped content – short and long-form - is then made available via a Marketplace Platform in multiple formats/different sizes and branded using customer brand guidelines.

“This platform facilitates content exchange between any relevant parties, including selling that content, in hassle-free transactions,” explains Globecast. “All these services can be easily monitored throughout the process using our digital supervision tool.”

Also on show, is its content distribution solution over public internet technology, GCXN. In the latest version, Globecast has expanded the flexibility of the service via additional customer premise connectivity options. Customers can use Globecast-supplied NetInsight technology, or they can now use OEM alternatives. In addition, operators can now also access GCXN via cloud using a virtual internet transport application.

GCXN has also been updated with new multi-acquisition capability, allowing customer connection via two ISPs concurrently, providing a significantly enhanced level of redundancy.

“Customers can confidently entrust their main distribution, disaster recovery and monitoring services with broadcast-grade quality to GCXN,” says Globecast.  They can reach new audiences with secure and robust transport over the public internet for content distribution. There is growing GCXN community consisting of ISPs and cable operators, allowing broadcasters to increase their reach easily and cost-effectively.”

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