With New Financial Backing (And A Fresh Start), Ericsson’s Media Solutions Becomes MediaKind

In the midst of a rapidly changing content delivery environment, and refreshed with new private equity money, Ericsson is rethinking (and rebranding) its Media Solutions business to focus on supporting and delivering immersive media experiences for everyone, everywhere. Heretofore its customers have included over 900 cable, satellite, telecom service providers and broadcasters around the world.

That clientele won't change, but the company’s message of a one-stop shop for content ingest, processing and delivery to multiple platforms could bring new types of file-based IP infrastructures to full deployment a lot faster. That’s become a key to success for content distributors targeting the multi-screen, on-demand and immersive world of entertainment.

Therefore, gathering up its collection of smaller pioneering companies that have developed and sold technology in relative silos while targeting their respective customer bases, Ericsson has announced a revamped, singular entity called MediaKind that looks to “embody the concept that media should inspire and unite humankind.”

Angel Ruiz, current President and CEO of Ericsson’s Media Solutions, will head the new company in the same capacity.

Angel Ruiz, current President and CEO of Ericsson’s Media Solutions, will head the new company in the same capacity.

MediaKind’s end-to-end video delivery ecosystems include Emmy award-winning video compression solutions for contribution and direct-to-consumer video service distribution, advertising and content personalization solutions, high efficiency cloud DVR, and TV and video delivery platforms. Companies under its umbrella include Aspex, Azuki Systems, Envivio, Fabrix, HyCGroup, Microsoft Mediaroom and TANDBERG Television.

“We understand the power of media and how it is evolving. It runs in our DNA and it’s our passion,” said Angel Ruiz, CEO, MediaKind, adding that his company’s heritage and forward-thinking experts make the new company able to innovate, collaborate and deliver products faster than ever before. “We are uniquely positioned to help shape and lead the future of global media technology. Our award-winning technologies equip organizations with the end-to-end technology solutions needed to embrace media of all kinds.”

The stated vision for MediaKind is to “address a new age where media is the fabric of society, captivating audiences, changing perceptions and bringing us together.”

Ericsson said MediaKind will continue its deep investment into its innovative product portfolio as part of its commitment to helping its customers differentiate and address the shifting media marketplace. At the upcoming IBC show in Amsterdam MediaKind said it plans to share deeper insights into its next generation solutions and applications.

On January 31, 2018, it was announced that One Equity Partners, a private equity firm is set to become the majority owner of Ericsson Media Solutions. The MediaKind brand will be carried forward when the transaction between One Equity Partners and Ericsson is completed.

Among the announced MediaKind management team, Mark Russell will serve as Chief Technology & Strategy Officer.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

eBook:  Preparing for Broadcast IP Infrastructures

This FREE to download eBook is likely to become the reference document you keep close at hand, because, if, like many, you are tasked with Preparing for Broadcast IP Infrastructures. Supported by Riedel, this near 100 pages of in-depth guides, illustrations,…

Practical Broadcast Storage - Part 3

Artificial Intelligence (AI) has made its mark on IT and is rapidly advancing into mainstream broadcasting. By employing AI methodologies, specifically machine learning, broadcasters can benefit greatly from the advances in IT infrastructure innovation and advanced storage designs.

Weather Channel Uses Immersive Mixed Reality to Educate Viewers About the Dangers From Winter Ice

In their latest hyper-realistic VR weather warning, The Weather Channel helps viewers better understand the potential dangers created by ice storms.

IP Control Uncovered

As broadcasters continue to successfully migrate video and audio to IP, attention soon turns to control, interoperability, and interconnectivity to improve reliability and efficiency. In this article, we investigate IP control as we move to IP infrastructures.

Practical Broadcast Storage - Part 2

Broadcast systems are renowned for their high speed and high capacity data demands. Up to recently, they relied on bespoke hardware solutions to deliver the infrastructure required for live real-time uncompressed video. But new advances in IT data storage have…