Ooyala argues live OTT is now a critical differentiator for pay TV operators.
OTT platform vendor Ooyala has strengthened its package for delivering live streams and linear channels to connected devices. Called OoyalaLIVE, this package enables creation, management, delivery and monetization of live streamed events as well as linear TV channels on OTT services.
These are all part of Ooyala’s broader Digital Video Playout package which supports integration between live or linear and Video on Demand (VoD) services. This now includes playback support on all major platforms and devices exploiting OoyalaPLAY, Ooyala’s video player.
Ooyala has highlighted five new features enabled by the enhancements spanning both live streaming and VoD. First up is multi-audio, the ability to deliver multiple audio streams in a single player, including multiple language tracks, additional audio commentary and audio description for the visually impaired, both for live streaming and VoD content. Secondly is High Efficiency Video Coding (HEVC) streaming, enabling operators to reduce bandwidth costs by around 30% or deliver higher quality for the same bitrate. Third comes VR360 Support with the ability to stream, upload, store and play VR360 content in both monoscopic and stereoscopic formats.
Fourthly is Enhanced Live Clipping, building on OoyalaLIVE’s existing capabilities to open live streams in OoyalaMAM to clip VoD assets and highlights during live events, with timed markers and rich metadata. Finally is Server-Side Ad Insertion (SSAI), including support for Google DoubleClick for Publishers (DFP) to bring monetization opportunities to DFP subscribers. SCTE-35 markers are now supported for frame-accurate and unique per-user localized frame-accurate ad insertion.
Ooyala says these latest Digital Video Playout enhancements follow earlier upgrades in late 2017, which included real-time monitoring, improved support, back-up systems and scheduling tools.
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