IBC2018 Show Event Channel

Everything you need to know for the show and exhibitors.

Click here

Aveco Releases Ad Juggler – Master Control Automation for Sports Play Sponsorship

Released at NAB, Aveco’s Ad Juggler allows operators hit one key to execute the proper type of sponsorship as a video and/or graphic. Ad also is posted to the as-run log, and reconciled to traffic and billing.

Aveco’s Ad Juggler can be located within a station or network master control room, a regional or national master control central-cast room, or it can be provided as a master control room service from a teleport or network service provider. Ad Juggler can be part of a primary master control, or it can be used only during sports events; and it is part of Aveco’s ASTRA automation Suite of Tools.

It can easily handle alternate sponsorships for alternative delivery methods (e.g., streaming, OTT, media portals, mobile apps, etc.).

The solution can also be coupled with localized advertising through edge stream splicing at locations of re-transmission/translators, cable headends, and DTH — with remote stream splicing in master control, taking responsibility for traffic interface, ingest, media forwarding, cueing, executing stream splices, returning as-run logs, and reconciling with traffic and billing. 

Using remote stream splicing enhances revenues, as does other central-casting other solutions such as hub-and-spoke network connected designs.

Among other features, the solution includes Aveco’s Commercial Counter which dynamically updates — hour-by-hour — commercial duration, so networks and stations easily remain within standards and practices limits, as well as regulatory limits. Sports is one of the most important and fastest growing areas of broadcast, globally. It’s an area of enormous financial potential for media companies.

The solution is part of the broader ASTRA automation Suite of Tools that includes the industry’s most advanced master control platform, news/sports production automation, studio show automation, MAM and multi-MAM/PAM integration.

The Aveco automation can control any third-party equipment with the TV industry’s largest library of interfaces and implemented APIs across all manufacturers. Aveco integration supports both baseband and IP platforms, facilitating the broadcaster’s selection of the best hardware and software across each part of the broadcast chain. Ad Juggler can also be used in a stand-alone configuration or with commercial-off-the-shelf hardware with Aveco’s Redwood White video engine.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Essential Guide: Reality of IP

As broadcasters migrate to IP, the spotlight is focusing more and more on IT infrastructure. Quietly in the background, IT has been making unprecedented progress in infrastructure design to deliver low latency high-speed networks, and new highly adaptable business models,…

IMF - Interoperability and Content Exchange Made Easy

As the television business has become more global, and evolving consumer devices spawn the need for ever more formats, there has been an explosion of the number of versions that are needed for an item of content. The need to…

Broadcast For IT - Part 20 - IP Systems

In principle, IP systems for broadcasting should not differ from those for IT. However, as we have seen in the previous nineteen articles in this series, reliably distributing video and audio is highly reliant on accurate timing. In this article,…

IP Explored - ST2110 and ST2022

As broadcasters accelerate IP migration we must move from a position of theory to that of practical application. Whether we’re building a greenfield site or transitioning through a hybrid solution, simply changing SDI components with analogous IP replacements will n…

Broadcast For IT - Part 19 - Why Use IP?

Moving from the luxury of dedicated point-to-point connectivity in favor of asynchronous, shared, and unpredictable IP networks may seem like we’re making life unnecessarily difficult for ourselves. However, there are compelling reasons to make the transition to IP. In t…