New York Time’s Lisa Tobin to Headline IBC Panel on the Power of Audio in News

Lisa Tobin, the executive producer for audio at the New York Times, will be a featured Global Gamechanger speaker at IBC, discussing how the power of podcasting and audio is transforming the news industry.

Tobin, editor the New York Times “The Daily” podcast, will discuss how the Times and other major newspapers have used audio over the past year to vastly grow it’s news audience.

In the past year, she said, The Daily has become to the #1 new podcast in the world. It has four and a half million listeners every month — many of whom listen every day. “About two-thirds of our listeners are under 40, and one-third are under 30,” she said. “Inside the Times, we see The Daily as the new front page.” Now, the podcast is being syndicated to public radio stations through American Public Media.

“What is one dimensional in print becomes three dimensional in audio,” Tobin added. “It dramatizes the scene, exposes the journalistic process and humanizes the reporter. It has made the New York Times unexpectedly intimate and accessible. This is the moment for audio in the newsroom.

Lisa Tobin

Lisa Tobin

“Print news organizations are rushing to audio because ambient audio is transforming how news is delivered and how audiences are engaging with it,” she said. “It is changing our relationship with the journalist and also changing our relationship with the news itself.

“We’ve long known that podcasting is intimate media, one that offers one-to-one connection,” she said. “But in news, that effect has been profound. It has engaged the consumer in a deeper, more meaningful way than print can accomplish. People listen in a way they don’t read. In the past year, that transformation has been applied to news in a powerful way.”

Before being named to her position by the Times in the summer of 2016, Tobin held various positions at WBUR, including managing producer for program development, senior producer for innovation, field producer and digital producer.

She has received many awards for radio production throughout her career. These have included multiple Associated Press awards, first place in the Edward R. Murrow award for Documentary and a Scripps Howard award for Digital Innovation.

Tobin will speak on the afternoon of Sept. 13 at IBC with other news producers as part of the Global Gamechanger: News session.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

IP Showcase Returns to IBC2018

From theory to implementation, this second year of the IP Showcase and Theater at IBC2018 is should be on everyone’s schedule.

Google Leaves RDK Trailing with Android TV Operator Tier

Android TV is finally being adopted on a large scale by pay TV operators three years after its launch and seven years on from the original unveiling of its predecessor Google TV. One casualty could be the RDK (Reference Design…

Post NAB 2018 - A Different Perspective

Whether the exhibits and technology would represent more hype than promise was a key question going into NAB 2018. Attendees expected developments on ATSC 3.0 and the industry’s migration toward IP infrastructures. Perhaps most surprising was the high level of interest i…

2018 NAB Show Highlights Complex State of the Industry

Following numerous private conversations and panel discussions at the recent 2018 NAB Show, it’s become clear that broadcasters are being challenged like never before to hold the line on CapEx spending while delivering more content across their linear platforms. Because o…

Broadcast TV’s future revealed:  ATSC 3.0 enables new business models

Consumers in the digital age are quick to adapt new media consumption habits as new media and methods of accessing it and interacting with it evolve. Every media technology must innovate and compete or become obsolete. For broadcast television, this…