As Internet connections get more ubiquitous and data streaming speeds increase exponentially, the next era of TV viewing will offer new types of cloud-based hardware and artificial intelligence software that will provide a seamless viewer experience, no matter the resolution or what platform the content is being consumed on.
Neal Mohan, YouTube’s Chief Product Officer.
Neal Mohan, YouTube’s Chief Product Officer, has become renown for predicting new trends in online advertising and viewer consumption. He’s been known to quickly identify solutions to video delivery problems and customer engagement better than most. That’s a good thing since the products he oversees are used by over 1 billion users every month, as well as millions of content creators, artists and advertisers globally.
At the 2018 IBC Show on Sept 14 at 1:45 pm, Mohan will present a keynote speech in the Forum Centre within the RAI Convention Center in Amsterdam that will focus on the future of TV and entertainment and how the intersection of content, hardware and software is allowing broadcasters and media companies to efficiently reach more audiences in new ways.
Mohan is responsible for YouTube products and user experience on all platforms and devices globally, including the company’s core mobile applications, technologies like Live and VR, subscription services YouTube Red and YouTube TV, and vertical experiences such as YouTube Kids, Music and Gaming. Products for media partners, content creators and musicians are also part of his portfolio.
Prior to his current role, Mohan served as senior vice president of display and video ads at Google. He headed advertising efforts on YouTube, the Google Display Network, AdSense, AdMob, and the DoubleClick family of programmatic ad platform products.
Additionally, he helped elevate the overall digital media industry by building innovative solutions for millions of Google's advertising and media partners around the world.
At the IBC Show, Google (parent to YouTube) will showcase its media solutions via demonstrations at exhibit stand (14.E01) and will participate in a number of discussions during the course of the show, both in conference sessions and presentations at the Google booth.
This year’s IBC Show runs from September 13-18, 2018, in Amsterdam, The Netherlands.
You might also like...
Today’s broadcast engineers face a unique challenge, one that is likely unfamiliar to these professionals. The challenge is to design, build and operate IP-centric solutions for video and audio content.
Broadcasting used to be simple. It required one TV station sending one signal to multiple viewers. Everyone received the same imagery at the same time. That was easy.
Are you an IT engineer having trouble figuring out why the phones, computers and printer systems work but the networked video doesn’t? Or maybe you have 10-15 years of experience with video production equipment but really don’t understand why…
As broadcasters migrate to IP, the spotlight is focusing more and more on IT infrastructure. Quietly in the background, IT has been making unprecedented progress in infrastructure design to deliver low latency high-speed networks, and new highly adaptable business models,…
In principle, IP systems for broadcasting should not differ from those for IT. However, as we have seen in the previous nineteen articles in this series, reliably distributing video and audio is highly reliant on accurate timing. In this article,…