YouTube’s Chief Product Officer To Give an IBC Keynote On Future Of TV Viewing

As Internet connections get more ubiquitous and data streaming speeds increase exponentially, the next era of TV viewing will offer new types of cloud-based hardware and artificial intelligence software that will provide a seamless viewer experience, no matter the resolution or what platform the content is being consumed on.

Neal Mohan, YouTube’s Chief Product Officer.

Neal Mohan, YouTube’s Chief Product Officer.

Neal Mohan, YouTube’s Chief Product Officer, has become renown for predicting new trends in online advertising and viewer consumption. He’s been known to quickly identify solutions to video delivery problems and customer engagement better than most. That’s a good thing since the products he oversees are used by over 1 billion users every month, as well as millions of content creators, artists and advertisers globally.

At the 2018 IBC Show on Sept 14 at 1:45 pm, Mohan will present a keynote speech in the Forum Centre within the RAI Convention Center in Amsterdam that will focus on the future of TV and entertainment and how the intersection of content, hardware and software is allowing broadcasters and media companies to efficiently reach more audiences in new ways.

Mohan is responsible for YouTube products and user experience on all platforms and devices globally, including the company’s core mobile applications, technologies like Live and VR, subscription services YouTube Red and YouTube TV, and vertical experiences such as YouTube Kids, Music and Gaming. Products for media partners, content creators and musicians are also part of his portfolio.

Prior to his current role, Mohan served as senior vice president of display and video ads at Google. He headed advertising efforts on YouTube, the Google Display Network, AdSense, AdMob, and the DoubleClick family of programmatic ad platform products.

Additionally, he helped elevate the overall digital media industry by building innovative solutions for millions of Google's advertising and media partners around the world.

At the IBC Show, Google (parent to YouTube) will showcase its media solutions via demonstrations at exhibit stand (14.E01) and will participate in a number of discussions during the course of the show, both in conference sessions and presentations at the Google booth.

This year’s IBC Show runs from September 13-18, 2018, in Amsterdam, The Netherlands.

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