Virgin Media adds 10 international channels to Worldbox service

Virgin Media, the UK arm of US owned cable group Liberty Global, has added 10 more channels to its international Worldbox service, including Asian and African entertainment. Seven of these channels are being provided in partnership with Orange’s media management and playout specialist Globecast, with four launching now and the rest added to the Worldbox service app early in 2015.

Worldbox is the first HTML5-based app available on Virgin Media’s TiVo platform, which is based on a hybrid box combining broadcast services with OTT content delivered “through the middle” via ring fenced broadband bandwidth. The app has been developed to stream live channels from around the world, with Virgin Media TiVo customers accessing it by selecting channel 834 in the TV guide or through the Apps & Games section.

“The arrival of these international channels on Virgin Media means our TV customers can enjoy even more exciting programming from around the world at the touch of a button,” said Stephane David, Virgin Media’s Executive Director of Content. “With content spanning everything from international news, sitcoms and dramas to soaps, movies and comedies there are plenty of shows to keep the whole family entertained.”

The new channels include HUM Europe, comprising Pakistani dramas, soaps and entertainment, along with Nollywood Movies, the first 24 hour movie channel dedicated to movies from the Nigerian film industry. In addition to showing over 35 different movies every month, with a daily premiere at 7pm, Nollywood Movies also broadcasts the popular African soap operaTinselalong with entertainment news, celebrity interviews and red carpet events.

The channels supplied by Globecast are: 1+1 International (Ukraine), BFM (France), Canal 24 Horas (Spain), CTC (Russia), Eurochannel (France), Nessma (Tunisia) and SIC International (Portugal). “We are recognised globally as a proactive content aggregation partner and we work to match international channels with international audiences. Virgin Media is a powerful platform in this regard and this is an exciting package,” said Didier Mainard, Globecast Sales VP.

The new channels join Virgin Media’s existing line up of international content, which includes popular channels Zee TV, Star Plus, Sony Max and Al Jazeera Arabic.

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