SeaChange International Re-Invents Product Portfolio With cFlow

SeaChange International has unveiled a new cloud-based video management and delivery platform called PanoramiC that helps video providers optimize and personalize their subscribers’ video experience. It’s a part of a new companywide initiative called cFlow that leverages the company’s existing software products into a tightly integrated platform that provides video providers with a comprehensive set of tools for video management and personalization.

This new, highly scalable Platform as a Service (PaaS) allows users to quickly and cost-effectively deploy multi-screen video services for live/linear, VOD and time-shifted TV, across both managed IP and unmanaged OTT networks. The platform’s advanced video services and monetization benefits include: Live OTT (EPG, Subscription, Pay-Per-View, Day-Pass), Time-shifted TV (Pause live, Restart, Catch-up) and VOD (SVOD, AVOD, FVOD, Download2Play).

Offered as a turnkey delivery platform, PanoramiC combines the scalable components of the SeaChange cFlow video management and monetization portfolio with complementary streaming solution elements from ATEME, ATES Networks, Broadpeak, and castLabs.

Ed Terino, Chief Executive Officer at SeaChange, said OTT delivery disrupted video entertainment and PanoramiC is now disrupting the way OTT and IP-based video platforms are built.

“With PanoramiC, we've solved several key challenges by enabling video providers to control, manage, personalize and monetize their multi-screen/VOD offerings with an open, modular and fully-integrated cloud-based platform,” Terino said. “In doing so, we’re enabling the democratization of ‘video everywhere’ and facilitating new opportunities, business models and industries.”

The company said that PanoramiC supports delivery to a wide array of viewer devices, including Android TV, Android mobile, tvOS, iOS, smart TVs, set-top boxes, and browsers. And with built-in capabilities including workflow (transcoding, DRM, packaging, and more), meta-data enrichment, authentication, session management, merchandising and user experience management, video providers can deliver rich, increasingly personalized and engaging viewing experiences—SeaChange calls them “indivisual experiences”—to their customers.

The complete SeaChange cFlow portfolio is made up of four key solution families that help centralize and simplify the task of offering branded viewer experiences across multiple network and screen types.

The complete SeaChange cFlow portfolio is made up of four key solution families that help centralize and simplify the task of offering branded viewer experiences across multiple network and screen types.

Video providers are looking for an IP digital platform on which they can quickly and reliably launch new services, using a ‘pay as you grow’ model,” said Jacques Le Mancq, President and CEO, Broadpeak. “We recognize that the PanoramiC platform, built from best-of-breed components including our origin packager and streaming technologies, will answer that need, and help video providers differentiate while achieving an unbeatable time to market.”

“We embraced the opportunity to work with SeaChange to offer a more open, multi-vendor solution that could simplify the management of increasingly complex workflows that our customers face in the age of online video,” said Michael Stattmann, CEO at castLabs. "We are excited that our DRMtoday solution will be one of PanoramiC’s inaugural elements.”

In addition, the platform’s highly competitive Pay-As-You-Grow subscription pricing delivers a flexible and scalable deployment model for video service providers of any sector or size.

“The needs of today’s video providers require a comprehensive ‘big picture’ perspective on increasingly complex video operations,” said SeaChange’s Terino. “We recognized that an open, pre-integrated multi-vendor processing and delivery solution, built around a strong video management foundation, would offer the benefits of multi-vendor innovation, rapid service deployment and accelerated feature creation—all under a single PaaS subscription model.”

The complete cFlow portfolio is made up of four key solution families that can be used together or individually to centralize and simplify the task of offering branded viewer experiences across multiple network and screen types. The new software modules include: cContent Content Management; cBridge Offer, Session & Transaction Management; cAds Advertising Management; and cView Viewer Experience.

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