Articles You May Have Missed – May 23, 2018

One could not come away from NAB 2018 without seeing some form of artificial intelligence (AI) being demonstrated in many exhibitor booths. AI was being touted as the perfect solution to practically every application, be it storage or production. Yet, for many attendees, the most they know about AI was from watching the movie “2001.” There the omnipresent computer, HAL, controlled everything in the space ship, even to the point of trying to kill the on-board astronauts.

The Broadcast Bridge editor, David Austerberry, examines some of the AI solutions already being used to help with media tasks and you will be amazed at what these systems can do. Read the article, AI: Real or Hype? and learn just what today’s AI systems can do.

A second NAB 2018 theme emphasized the coming migration from ATSC 1.0 to ATSC 3.0. Now many engineers are asking legitimate questions about the transition. What are the next steps? Where is the consumer industry with new equipment? What is a reasonable timeframe? With so many questions, The Broadcast Bridge RF expert, engineer and editor, Ned Soseman, asked some experts about these issues. Find out what he learned in the article, ATSC 3.0 May Require Baby Steps Plan to Get There.

Getting to ATSC 3.0 NextGen TV promises to be the most challenging of migrations for broadcasters, the consumer electronics industry and viewers. Yet, if everyone cooperates with a unified game plan, the benefits to all can be tremendous. But many engineers and industry pundits are asking, “Where is the game plan?”

The article ATSC 3.0 May Require Baby Steps Plan to Get There looks at some of the key questions being asked by station owners and engineers. The sparkle and hype of 4K and 8K imagery looks tempting until they remember nobody ever paid extra to run a HD commercial. Advertisers pay for eyeballs. And while flashy new technology always captures eyes at trade shows, the fact remains that much of that is sizzle and not all of it is reality for those who make TV happen every day. Sometimes, simpler is better. Learn more about steps your station can take in this migration.

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