Avid Technology Helps Senegalese National Public Broadcaster Tell Better Stories

Radiodiffusion Télévision Sénégalaise (RTS), the national public news broadcaster in Senegal, has upgraded two news studios along with its entire news production infrastructure by deploying a fully networked Avid MediaCentral platform in combination with Avid newsroom and graphics tools.

The new installation allows the international broadcaster’s four national television networks to engage viewers with state-of-the-art graphics supported by faster, more efficient and timelier news story creation and delivery.

Headquartered in Dakar, Senegal, RTS turned to local Avid distribution partner Studiotech to complete the project. By standardizing their end-to-end news production workflow on MediaCentral, RTS is now supporting multiple HD and SD formats in a highly adaptable, fast-turnaround environment.

“We needed a system that would reduce time-to-air, free up our staff for more creative work and help us grow without a lot of additional expenditure,” said Boubou Sall, Director of New Technologies, RTS Senegal. “Avid did that and more, with an integrated ecosystem that eliminated our siloed approach and enabled us to better meet the demands of news production today.”

MediaCentral | Newsroom Management allows RTS Senegal to create and deliver news to multiple platforms.

MediaCentral | Newsroom Management allows RTS Senegal to create and deliver news to multiple platforms.

RTS invested in newsroom and graphics tools for a collaborative news broadcast workflow solution for the creation, distribution and optimization of its news content. RTS chose the Media Composer Newscutter option, which integrates directly with Avid’s MediaCentral | Newsroom Management technology to provide RTS with a familiar, yet sophisticated, toolset that helps its staff tell compelling stories.

Serving as the dynamic nerve center of content creation and distribution, MediaCentral | Newsroom Management allows RTS Senegal to create and deliver news to multiple platforms.

To streamline media production, RTS chose Avid FastServe Ingest file-based workflow orchestration; Avid AirSpeed 5500 broadcast video server; and MediaCentral | Production, which manages content creation, automates workflows, and enhances teamwork. Collaboration is also at the core of RTS’ storage, as the Avid Nexis software-defined storage platform allows the team to streamline, expand and accelerate workflows as necessary in real time. To modernize its studio and on-air look, RTS adopted Avid Maestro Designer to generate on-air graphics and display impressive large scale, high resolution content on its studio video walls. 

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