IBC2018 Show Event Channel

Everything you need to know for the show and exhibitors.

Click here

Articles You May Have Missed – May 9, 2018

The NAB 2018 convention made clear that Over-The-Air (OTA) broadcasters are about to be handed a new transmission platform, which enables a wealth of exciting business opportunities. Yet many owners and engineers have yet to understand just what those options might be.

The article, Broadcast TV’s future revealed: ATSC 3.0 enables new business models written by Madeleine Noland, ATSC Technology Group Chair, will help explain the technology and some of the business options. It should be required reading for both station management and engineers.

The second article this week focuses on a chief competitor of the traditional broadcaster, Over-the-Top, (OTT). Written by The Broadcast Bridge’s industry expert on OTT, Philip Hunter, the article pulls back the covers on this technology to reveal how it is already affecting traditional broadcast viewers. Hunter argues that while television pundits have been claiming the death knell for over-the-air television has been ringing for years, its chief competitor is already here. For an increasing portion of today’s viewers, OTT streaming video is how they receive and share that content.

ATSC 3.0 comprises a suite of standards.

ATSC 3.0 comprises a suite of standards.

Consumers in the digital age are quick to adopt new media consumption habits as new technology and viewers’ options evolve. For broadcast television, this challenge is practically existential. The traditional broadcast model of one-to-many for television (and radio) dominated the second half of the 20th century.

But the introduction of cable and satellite TV and the Internet enabled not only a direct one-on-one relationship between a media source and consumers but delivered tailored personalized services and offerings that bolster “stickiness” or loyalty. With the launch of ATSC 3.0 many of the benefits previously reserved to the competition now become available to TV broadcasters. 

Read more in the article, Broadcast TV’s Future Revealed: ATSC 3.0 Enables New Biz Models.

Many believe the future of television will be OTT, but millennials are not living room viewers. Multi video program delivery will have to meet the viewers on their terms. A recent Vimeo survey, based on 3.6 million OTT subscribers spanning 230 countries, shows that the traditional audience broadcasters initially targeted, baby boomers, are no longer the driving force they once were. Younger viewers want to receive their content in different ways.

Further survey evidence shows that audiences in most countries are migrating from traditional television to OTT and digital video platforms. Ericsson’s 2017 ConsumerLab’s TV and Media report found consumers on average watch four more hours of mobile video every week than they did four years ago, while traditional TV viewing time is down by 2.5 hours per week.

How will your company adapt? Read the article, Is OTT TV's Death Knell?

Need help in getting from SDI to IP?

See that hill up ahead? It’s not a hill, it’s Mt Everest and your job is to conquer that mountain. Rendered into familiar industry vernacular, you, video engineer, are charged with building an IT-centric facility. A SMPTE standard was just approved, so what’s taking you so long?

The book, “Building IP Media Facilities – Keys to Migrating from SDI,” is a video engineer’s guide to transitioning from digital SDI infrastructures to IT-centric facilities. The book is comprised of 15 chapters focused on key operational aspects of IT and IP terminology, networks and ‘how-to’ practical discussion.

Learn from this important guide. Click here for more information

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Broadcast For IT - Part 19 - Why Use IP?

Moving from the luxury of dedicated point-to-point connectivity in favor of asynchronous, shared, and unpredictable IP networks may seem like we’re making life unnecessarily difficult for ourselves. However, there are compelling reasons to make the transition to IP. In t…

Field Report: TV 2 DANMARK Upgrades to Pebble Beach Systems Marina

TV 2 DANMARK is the most popular commercial television network in Denmark and provides national channels including news and sports programming as well as multiple thematic channels. Faced with the need to move to a new technical facility, management decided that…

Essential Guide:  Video Over IP - Making It Work

Low latency networks and non-blocking switches are terms now appearing in mainstream broadcasting. But what do they mean? Why are they relevant? And how do we make Video over IP work?

Articles You May Have Missed – August 15, 2018

The standards for moving video over IP are all decided, right? Not yet. Even so, the innovation presents unprecedented opportunities and empowers broadcasters to deliver flexibility, scalability, and more efficient workflows. Consultant and The Broadcast Bridge technology editor, Tony Orme,…

Broadcast For IT - Part 18 - Quality Control

Quality Control is one of the many areas where IT and broadcast use similar terms, but the meaning is quite different. Whereas IT focuses on guaranteeing bit rates and packet delivery to improve quality of service and hence quality of…