The NAB 2018 convention made clear that Over-The-Air (OTA) broadcasters are about to be handed a new transmission platform, which enables a wealth of exciting business opportunities. Yet many owners and engineers have yet to understand just what those options might be.
The article, Broadcast TV’s future revealed: ATSC 3.0 enables new business models written by Madeleine Noland, ATSC Technology Group Chair, will help explain the technology and some of the business options. It should be required reading for both station management and engineers.
The second article this week focuses on a chief competitor of the traditional broadcaster, Over-the-Top, (OTT). Written by The Broadcast Bridge’s industry expert on OTT, Philip Hunter, the article pulls back the covers on this technology to reveal how it is already affecting traditional broadcast viewers. Hunter argues that while television pundits have been claiming the death knell for over-the-air television has been ringing for years, its chief competitor is already here. For an increasing portion of today’s viewers, OTT streaming video is how they receive and share that content.
Consumers in the digital age are quick to adopt new media consumption habits as new technology and viewers’ options evolve. For broadcast television, this challenge is practically existential. The traditional broadcast model of one-to-many for television (and radio) dominated the second half of the 20th century.
But the introduction of cable and satellite TV and the Internet enabled not only a direct one-on-one relationship between a media source and consumers but delivered tailored personalized services and offerings that bolster “stickiness” or loyalty. With the launch of ATSC 3.0 many of the benefits previously reserved to the competition now become available to TV broadcasters.
Read more in the article, Broadcast TV’s Future Revealed: ATSC 3.0 Enables New Biz Models.
Many believe the future of television will be OTT, but millennials are not living room viewers. Multi video program delivery will have to meet the viewers on their terms. A recent Vimeo survey, based on 3.6 million OTT subscribers spanning 230 countries, shows that the traditional audience broadcasters initially targeted, baby boomers, are no longer the driving force they once were. Younger viewers want to receive their content in different ways.
Further survey evidence shows that audiences in most countries are migrating from traditional television to OTT and digital video platforms. Ericsson’s 2017 ConsumerLab’s TV and Media report found consumers on average watch four more hours of mobile video every week than they did four years ago, while traditional TV viewing time is down by 2.5 hours per week.
How will your company adapt? Read the article, Is OTT TV's Death Knell?
Need help in getting from SDI to IP?
See that hill up ahead? It’s not a hill, it’s Mt Everest and your job is to conquer that mountain. Rendered into familiar industry vernacular, you, video engineer, are charged with building an IT-centric facility. A SMPTE standard was just approved, so what’s taking you so long?
The book, “Building IP Media Facilities – Keys to Migrating from SDI,” is a video engineer’s guide to transitioning from digital SDI infrastructures to IT-centric facilities. The book is comprised of 15 chapters focused on key operational aspects of IT and IP terminology, networks and ‘how-to’ practical discussion.
Learn from this important guide. Click here for more information.
You might also like...
To fully leverage the benefits of IP networks we need to think in IT terms. Just replacing the acronym MADI or AES with IP is insufficient as all we end up with is a very complex, poorly utilized, static network.
Network routing is a phrase that is bandied about broadcast forums liberally. But what exactly does it mean to route an IP datagram? And why is it important for broadcast and radio stations?
The FCC has set out a tight timeline for broadcasters to vacate the 600MHz UHF band, and now the goalposts are moving. With mobile carriers itching to start using the spectrum freed up by the repack, some players like T-Mobile…
Building and operating IP networks is much more than just about saving money on infrastructure costs. Its success is deeply rooted in the ease of flexibility, scalability, and inter-connectivity that it can provide. And one of the greatest benefits of…
Whether the exhibits and technology would represent more hype than promise was a key question going into NAB 2018. Attendees expected developments on ATSC 3.0 and the industry’s migration toward IP infrastructures. Perhaps most surprising was the high level of interest i…