Each new generation of portable devices pushes the limits of screen resolutions.
Ericsson’s MediaFirst End-to-End UHD solution is said to be the industry’s first software-based, multi-application media processing and encoding platform to deliver UHD content from camera to consumer.
Ericsson ConsumerLab TV and Media research highlights how TVs with higher picture quality are becoming more prevalent. Ownership of HD TVs has increased from around 75 percent in 2012 to almost 85 percent in 2017, while 4K/UHD TVs are now present in over a fifth of all homes.
Boris Felts, at Ericsson Media Solutions, says: “As ownership of 4K/UHD and HDR ready TV sets increases, each generation of portable device is pushing the limits of screen resolutions. There is a huge opportunity for operators to differentiate by delivering more immersive and high-quality viewing experiences. Our complete End-to-End UHD processing solution is the first on the market to unlock this potential. It enables operators to use elements of the Ericsson MediaFirst Video Processing platform to provide greater flexibility, superior low latency, and the ability to repurpose processing functions to efficiently deliver new and increasingly immersive UHD video experiences.”
The solution includes:
AVP System Encoder to deliver MPEG-2 and MPEG-4 AVC and HEVC compression, “with a smooth upgrade path” to 4K UHDTV.
A UHD TV decoder with 4K HEVC decoding
Video Processing packaging and encoding for on-demand and live, supporting tone mapping conversion required for SDR displays.
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