Ericsson Says It Has First End-to-End UHD Solution

Ericsson’s MediaFirst End-to-End UHD solution is said to be the industry’s first software-based, multi-application media processing and encoding platform to deliver UHD content from camera to consumer.

Ericsson ConsumerLab TV and Media research highlights how TVs with higher picture quality are becoming more prevalent. Ownership of HD TVs has increased from around 75 percent in 2012 to almost 85 percent in 2017, while 4K/UHD TVs are now present in over a fifth of all homes.

Boris Felts, at Ericsson Media Solutions, says: “As ownership of 4K/UHD and HDR ready TV sets increases, each generation of portable device is pushing the limits of screen resolutions. There is a huge opportunity for operators to differentiate by delivering more immersive and high-quality viewing experiences. Our complete End-to-End UHD processing solution is the first on the market to unlock this potential. It enables operators to use elements of the Ericsson MediaFirst Video Processing platform to provide greater flexibility, superior low latency, and the ability to repurpose processing functions to efficiently deliver new and increasingly immersive UHD video experiences.”

The solution includes:

 AVP System Encoder to deliver MPEG-2 and MPEG-4 AVC and HEVC compression, “with a smooth upgrade path” to 4K UHDTV.

 A UHD TV decoder with 4K HEVC decoding

Video Processing packaging and encoding for on-demand and live, supporting tone mapping conversion required for SDR displays.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Viewpoint: How Much to Cloud? That is the Question

Cloud has been in vogue for a number of years, and many technology companies are focusing so strongly on cloud deployments, it almost seems that the answer is cloud, but no one is sure of the question! To be sure,…

Articles You May Have Missed – April 11, 2018

Television set manufacturers are always looking for new sales hooks to catch consumers’ eyes. Recently that hook has been higher resolutions, 4K UHD. Now advertisements tout increased brightness, OLED screens, and most recently, High Dynamic Range, (HDR). While these are g…

Articles You May Have Missed – January 17, 2018

With new formats and ever-demanding faster workflows, broadcast and content makers need all the help they can get. In these two articles, experts discuss the latest compression technology, HEVC, and how MXF and DCP can be merged into an Interoperable…

DPP - The Live Explosion

Away from traditional broadcasting a revolution is happening. Live internet streaming is taking the world by storm with unprecedented viewing figures and improved accessibility for brands looking to reach better targeted audiences. The Live Explosion, hosted by the DPP in…

H.264 Versus HEVC: Understanding the Differences

4K imagery has become the quality standard for many broadcast applications. A key requirement is that the transmission links be of sufficient bandwidth. Links using H.264 can be overwhelmed by the much higher bandwidth requirements of 4K video. HEVC is…