Each new generation of portable devices pushes the limits of screen resolutions.
Ericsson’s MediaFirst End-to-End UHD solution is said to be the industry’s first software-based, multi-application media processing and encoding platform to deliver UHD content from camera to consumer.
Ericsson ConsumerLab TV and Media research highlights how TVs with higher picture quality are becoming more prevalent. Ownership of HD TVs has increased from around 75 percent in 2012 to almost 85 percent in 2017, while 4K/UHD TVs are now present in over a fifth of all homes.
Boris Felts, at Ericsson Media Solutions, says: “As ownership of 4K/UHD and HDR ready TV sets increases, each generation of portable device is pushing the limits of screen resolutions. There is a huge opportunity for operators to differentiate by delivering more immersive and high-quality viewing experiences. Our complete End-to-End UHD processing solution is the first on the market to unlock this potential. It enables operators to use elements of the Ericsson MediaFirst Video Processing platform to provide greater flexibility, superior low latency, and the ability to repurpose processing functions to efficiently deliver new and increasingly immersive UHD video experiences.”
The solution includes:
AVP System Encoder to deliver MPEG-2 and MPEG-4 AVC and HEVC compression, “with a smooth upgrade path” to 4K UHDTV.
A UHD TV decoder with 4K HEVC decoding
Video Processing packaging and encoding for on-demand and live, supporting tone mapping conversion required for SDR displays.
You might also like...
NDI (Network Device Interface) is a free protocol for Video over IP, developed by NewTek. The key word is “free.”
Protecting high value media content is a major priority for any broadcaster working with OTT and VOD. In the previous article in this series we looked at the three challenges facing broadcasters and in this article we dig deeper into…
Although it may seem that remote production was born out of necessity to address a growing demand for distributed workflows amidst global lockdowns, it was already gaining momentum prior to the pandemic, which accelerated the trend. But why is remote…
The complexity of modern OTT and VOD distribution has increased massively in recent years. The adoption of internet streaming gives viewers unparalleled freedom to consume their favorite live and pre-recorded media when they want, where they want, and how they…
We live in fascinating times: increasingly, we live in the era of cloud-based broadcast operations.