Ericsson Says It Has First End-to-End UHD Solution

Ericsson’s MediaFirst End-to-End UHD solution is said to be the industry’s first software-based, multi-application media processing and encoding platform to deliver UHD content from camera to consumer.

Ericsson ConsumerLab TV and Media research highlights how TVs with higher picture quality are becoming more prevalent. Ownership of HD TVs has increased from around 75 percent in 2012 to almost 85 percent in 2017, while 4K/UHD TVs are now present in over a fifth of all homes.

Boris Felts, at Ericsson Media Solutions, says: “As ownership of 4K/UHD and HDR ready TV sets increases, each generation of portable device is pushing the limits of screen resolutions. There is a huge opportunity for operators to differentiate by delivering more immersive and high-quality viewing experiences. Our complete End-to-End UHD processing solution is the first on the market to unlock this potential. It enables operators to use elements of the Ericsson MediaFirst Video Processing platform to provide greater flexibility, superior low latency, and the ability to repurpose processing functions to efficiently deliver new and increasingly immersive UHD video experiences.”

The solution includes:

 AVP System Encoder to deliver MPEG-2 and MPEG-4 AVC and HEVC compression, “with a smooth upgrade path” to 4K UHDTV.

 A UHD TV decoder with 4K HEVC decoding

Video Processing packaging and encoding for on-demand and live, supporting tone mapping conversion required for SDR displays.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Remote Production: Synchronizing Video Sources Over The Internet

Live broadcasts are seen as nirvana in terms of attracting an audience. Presenting a live event, especially sports, in real-time and high quality, draws audiences like no other content. Yet, successfully originating these broadcasts is often both expensive and complex. ​A…

Cost-effective IP Contribution and Distribution

Saving dollars is one of the reasons broadcasters are moving to IP. Network speeds have now reached a level where real-time video and audio distribution is a realistic option. Taking this technology to another level, Rohde and Schwarz demonstrate in…

IMF - Interoperability and Content Exchange Made Easy

As the television business has become more global, and evolving consumer devices spawn the need for ever more formats, there has been an explosion of the number of versions that are needed for an item of content. The need to…

Myths and Truths About Standards Conversion

Everyone knows what standards converters do, right? Broadcast professionals recognize that changing the video format and frame rate is necessary when sharing materials internationally or when integrating movies into TV schedules. In fact, there are many types of standards conversion…

Broadcast For IT - Part 17 - Compression Formats

The bewildering number of video and audio compression formats available is difficult for those new to the industry to come to terms with. For broadcast engineers and IT engineers to work effectively together, IT engineers must understand the formats used,…