Brainstorm Shows Off Vitual Sets and Social Media-Driven Graphics

Brainstorm brought its new InfinitySet 3 virtual studio system to the NAB Show 2018 creating Augmented Reality sets and its new OnMedia delivering social media-driven graphics that earned the crowds their exhibit attracted.

Brainstorm Multimedia brought its new InfinitySet3 from Spain to Las Vegas drawing large crowds at its NAB exhibit thanks to its impressively realistic virtual set illusions.

“This year we are highlighting the 3rd version of our InfinitySet virtual set system,” Miguel Churruca, marketing and communications director at Brainstorm told me on the floor of the Las Vegas Convention Center’s South Hall. “InfinitySet3 now benefits from the combination of our eStudio render engine enhanced by Epic Games’ Unreal Engine and its seamless integration with Brainstorm’s Aston graphics.”

Jay Ankeney from The Broadcast Bridge interviewing Brainstorm's Miguel Churruca.

Jay Ankeney from The Broadcast Bridge interviewing Brainstorm's Miguel Churruca.

There was no question that the Virtual Reality results were impressive to see. That’s one reason the South Korean media company, CJ E&M Corporation, had employed InifinitySet3 technology as part of the spectacular opening ceremony of the 2018 Winter Games in PyeongChang.

InfinitySet3 helped the Opening Ceremonies in South Korea sparkle.

InfinitySet3 helped the Opening Ceremonies in South Korea sparkle.

“We can now control the lights of the stage and external chroma keyers from within InfinitySet3,” Churruca said, “as well as making transitions from one InfinitySet to another.”

They can also integrate and control Aston graphics, including its animation logic and structure, for Augmented and Mixed Reality applications enhanced by in-context, data driven information.

Also on display was the release version of OnMedia created by Brainstorm and never.no for managing 2D and 3D graphics based on social media feeds. OnMedia is the result of Brainstorm and never.no’s partnership as leaders of Project VisualMedia in the Europe 2020 Horizon framework program.

OnMedia allows complete social content management, customization, and publishing to both 3D TV graphics and second screen distribution

OnMedia allows complete social content management, customization, and publishing to both 3D TV graphics and second screen distribution

I asked Churruca why Brainstorm seems to be so far advanced compared to most other virtual set systems.

“We are a specialized company, doing just what we want by being focused on 3D graphics and virtual sets,” he replied. “As a result we are able to develop our own technologies, and adopt systems made by others when they come up with a better idea. For example, we do have our own graphics engine. But when we saw the advantages of the Unreal Engine created by Epic Games, we were willing to integrate with them.”

And the results are being appreciated. Brainstorm graphics systems are being used in the States by ESPN, CNBC, and CBS in addition to major production houses on both coasts.

“We have an open mind when doing something new,” Churruca added. “We don’t have a chroma keyer, so we interface with any chroma key system in the world. That leaves us free to come up with truly innovative technologies such as our unique TeleTransporter, 3D Presenter or VideoGate that nobody else has.”

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