Deluxe Selects Hybrik For Cloud Transcoding

Deluxe Entertainment Services Group has selected Hybrik as its cloud transcoding provider for the new Deluxe One platform.

The Deluxe One platform is explained as giving clients access to their content through a unified cloud-based interface, “granting them control and visibility throughout the entire media lifecycle”.

It also offers an open marketplace where customers can choose from industry-leading technology and service providers. As one of Deluxe One’s initial partners, Hybrik provides a media processing backbone spread across thousands of cloud machines worldwide to rapidly manage any client needs.

"Having Hybrik as a key partner of our Deluxe One ecosystem ensures that we will always have the capacity and quality we need to support growing demand in both volume and advanced formats like 4K and HDR,” said Andy Shenkler, Chief Product Officer, Deluxe. “They provide us with an impressive combination of scalability, quality, and performance.”

“Deluxe has long been a leader in the video production, management, and distribution space," said David Trescot, CEO of Hybrik. "We are excited to be working with them on Deluxe One as they continue to deliver innovative solutions to the media marketplace."

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Viewpoint: How Much to Cloud? That is the Question

Cloud has been in vogue for a number of years, and many technology companies are focusing so strongly on cloud deployments, it almost seems that the answer is cloud, but no one is sure of the question! To be sure,…

Articles You May Have Missed – April 11, 2018

Television set manufacturers are always looking for new sales hooks to catch consumers’ eyes. Recently that hook has been higher resolutions, 4K UHD. Now advertisements tout increased brightness, OLED screens, and most recently, High Dynamic Range, (HDR). While these are g…

Articles You May Have Missed – January 17, 2018

With new formats and ever-demanding faster workflows, broadcast and content makers need all the help they can get. In these two articles, experts discuss the latest compression technology, HEVC, and how MXF and DCP can be merged into an Interoperable…

DPP - The Live Explosion

Away from traditional broadcasting a revolution is happening. Live internet streaming is taking the world by storm with unprecedented viewing figures and improved accessibility for brands looking to reach better targeted audiences. The Live Explosion, hosted by the DPP in…

H.264 Versus HEVC: Understanding the Differences

4K imagery has become the quality standard for many broadcast applications. A key requirement is that the transmission links be of sufficient bandwidth. Links using H.264 can be overwhelmed by the much higher bandwidth requirements of 4K video. HEVC is…