Deluxe Selects Hybrik For Cloud Transcoding

Deluxe Entertainment Services Group has selected Hybrik as its cloud transcoding provider for the new Deluxe One platform.

The Deluxe One platform is explained as giving clients access to their content through a unified cloud-based interface, “granting them control and visibility throughout the entire media lifecycle”.

It also offers an open marketplace where customers can choose from industry-leading technology and service providers. As one of Deluxe One’s initial partners, Hybrik provides a media processing backbone spread across thousands of cloud machines worldwide to rapidly manage any client needs.

"Having Hybrik as a key partner of our Deluxe One ecosystem ensures that we will always have the capacity and quality we need to support growing demand in both volume and advanced formats like 4K and HDR,” said Andy Shenkler, Chief Product Officer, Deluxe. “They provide us with an impressive combination of scalability, quality, and performance.”

“Deluxe has long been a leader in the video production, management, and distribution space," said David Trescot, CEO of Hybrik. "We are excited to be working with them on Deluxe One as they continue to deliver innovative solutions to the media marketplace."

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