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Avid and Ooyala Team for Metadata Analysis

​Avid and Ooyala have teamed to integrate the Flex Media Platform into Avid MediaCentral. The aim is to provide fully integrated media logistics functionality.

Managing video assets is a common challenge for many media companies that handle large amounts of content yet lack efficient metadata capabilities.

“Media companies are managing growing inventories of high quality content, and they want a solution that eliminates the complexity of the process while increasing operational efficiencies,” explained Jonathan Huberman, CEO, Ooyala. “Being an Avid Alliance Partner means customers won’t have to uproot their existing tools and systems in order to have the most comprehensive solution possible. They can now leverage the advanced Media Logistics capabilities of the Flex Media Platform seamlessly within their existing Avid infrastructure.”

The integration gives customers metadata modelling using metadata aggregated from a variety of sources. Assets can be transferred from cloud-based storage into existing Avid production environments.

“By integrating the metadata capabilities of the Ooyala Flex Media Platform, we’re powering a best-of-breed solution that provides a ‘single source of truth’ and better overall orchestration of the process,” said Ed Caracappa, Sr. Director Global Alliances at Avid. “We’re now able to provide modern content supply chain solutions to digital media production processes that continue to become vastly more complex.” 

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