Avid and Ooyala Team for Metadata Analysis

​Avid and Ooyala have teamed to integrate the Flex Media Platform into Avid MediaCentral. The aim is to provide fully integrated media logistics functionality.

Managing video assets is a common challenge for many media companies that handle large amounts of content yet lack efficient metadata capabilities.

“Media companies are managing growing inventories of high quality content, and they want a solution that eliminates the complexity of the process while increasing operational efficiencies,” explained Jonathan Huberman, CEO, Ooyala. “Being an Avid Alliance Partner means customers won’t have to uproot their existing tools and systems in order to have the most comprehensive solution possible. They can now leverage the advanced Media Logistics capabilities of the Flex Media Platform seamlessly within their existing Avid infrastructure.”

The integration gives customers metadata modelling using metadata aggregated from a variety of sources. Assets can be transferred from cloud-based storage into existing Avid production environments.

“By integrating the metadata capabilities of the Ooyala Flex Media Platform, we’re powering a best-of-breed solution that provides a ‘single source of truth’ and better overall orchestration of the process,” said Ed Caracappa, Sr. Director Global Alliances at Avid. “We’re now able to provide modern content supply chain solutions to digital media production processes that continue to become vastly more complex.” 

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Essential Guide: Intelligent Storage for Broadcast Workflows

​Major advances in seemingly unrelated industries such as Deep Learning and High Performance Computing are empowering broadcasters to deliver greater efficiencies and improved performance. IT has perfected the art of optimizing costs against resource through scalability and flexibility. And broadcasters c…

Cost-effective IP Contribution and Distribution

Saving dollars is one of the reasons broadcasters are moving to IP. Network speeds have now reached a level where real-time video and audio distribution is a realistic option. Taking this technology to another level, Rohde and Schwarz demonstrate in…

Are Helium-Filled Hard Drives More Reliable Than Air-Filled Drives?

The first commercially available helium-filled hard drives were introduced by HGST, a Western Digital subsidiary, in November, 2013. At the time, the six terabyte device was the highest capacity hard drive available. Backblaze, a major hard drive user, wanted to find…

Can Content Create Itself?

A revolution in storytelling for TV, cinema, VR, and related forms of entertainment has just begun, enabled by artificial intelligence (AI). This computer-science and engineering-based technique, including machine learning, deep learning, language understanding, computer vision, and big data - is…

The Benefits of Cloud-Based Video Service Operations

With near unfettered access to portable media players of all types and faster networks, consumers are increasingly migrating to video providers that serve them best. Quality and reliability are the key drivers for loyal and recurring engagement.