Television set manufacturers are always looking for new sales hooks to catch consumers’ eyes. Recently that hook has been higher resolutions, 4K UHD. Now advertisements tout increased brightness, OLED screens, and most recently, High Dynamic Range, (HDR). While these are great features for viewers, broadcasters and content producers need to ensure that what they create and deliver is equally of high quality.
Learn what set makers are doing to attract customers to new television technology in the article, Art Meets Technology in Battle of Big Screen TVs.
A related battle for viewers’ set purchases focuses on pixel counts. Are more pixels better? The answer is anything but clear. Because broadcasters are the ‘tail on the dog’ and will have to match the promises made by set makers, learn what your facility must do to win with viewers in the article, Which is Better: More Pixels or Better Pixels?
Samsung’s Frame has already been copied by a Chinese TV maker.
As the size of the home TV screen increases, the role of TV set design and aesthetics becomes more important. The consumer electronics industry is key to drive consumers to purchase new sets and anything that enhances that likelihood is front-of-mind. This was evident at recent trade shows such as CES 2018 earlier this year where the focus on picture quality has been mirrored by efforts to make screens blend more harmoniously in the background in which the set is located.
Learn what set makers are doing to make the television monitor “beautiful” even when they are off. There may be a new role for broadcasters in their proposals. See the article, Art Meets Technology in Battle of Big Screen TVs.
Not all significant TV technical improvements require more bandwidth.
The race to ever higher pixel counts never seems to end. One result is that consumers now believe that the path to higher quality images is simply through more pixels. Yet, other technologies like HDR, WCG and HFR can enhance every TV pixel by adding clarity, depth, and realism without requiring more bandwidth or expensive new production and broadcast workflows. The path forward depends on choices made by television set makers as well as broadcasters. Learn what the consumer industry has in mind for TV sets in the article, Which is Better: More Pixels or Better Pixels?
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