Aveco Ad Juggler Simplifies Play-Level Sports Sponsorships

Sports is one of the most important and fastest growing areas of broadcast, globally. It’s an area of enormous financial potential for media companies as it’s typically watched live. Aveco’s new Ad Juggler is a unique and valuable tool to take live sports revenue to a new level.

Aveco will release Ad Juggler at the 2018 NAB Show. With it operators can hit one key to execute the proper type of play-level sponsorship as a video and/or graphic, implementing standing-orders from traffic, posting to the as-run log, and reconciling to traffic and billing.

Until recently, all high-end master control automation systems used in sports, including Aveco’s, have included alternate playlists to use in case of rain delays, schedule over-runs/under-runs, and other times of rapid changes.

Advertisers want to sponsor different types of plays. Some advertisers want to sponsor a touchdown while others want an interception, some a slam dunk and others a blocked shot, some a goal and others a save. Multiple advertisers will want to sponsor these peaks of interest, using traffic-derived rotational patterns.

Play-level sponsorship is a significant new revenue opportunity. Selling play-level sponsorship is easy as viewer attention is at its highest. Aveco’s Ad Juggler, co-developed with one of the world’s largest media companies, is an advertising breakthrough because it can use sponsorship graphics or a pre-produced video.

“Ad Juggler changes the game of ad optimization in sports,” said Pavel Potuzak, the company's Managing Director. It represents a unique and important innovation in live global sports monetization.”

Aveco’s Ad Juggler can be located within a station or network master control room, a regional or national master control centralcast room, or it can be provided as a master control room service from a teleport or network service provider. It can be part of a primary master control, or it can be used only during sports events.

Ad Juggler can also be coupled with localized advertising through edge stream splicing at locations of re-transmission/translators, cable headends, and DTH. Aveco pioneered remote stream splicing in master control, taking responsibility for traffic interface, ingest, media forwarding, cueing, executing stream splices, returning as-run logs, and reconciling with traffic and billing. Using remote stream splicing enhances revenues with Ad Juggler as does other centralcasting Aveco solutions such as hub-and-spoke network connected designs.

The product includes the Commercial Counter which dynamically updates — hour-by-hour — commercial duration, so networks and stations easily remain within standards and practices limits, as well as regulatory limits.

It can control any third-party equipment with the TV industry’s largest library of interfaces and implemented APIs across all manufacturers. The breadth of the company's integration capability includes baseband and IP platforms, facilitating the broadcaster’s selection of the best hardware and software across each part of the broadcast chain – rather than accept inferior parts of manufacturer bundles.

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