Two newer technologies are developing that may affect broadcasters, 5G cellular delivery and artificial intelligence (AI). Some experts believe that 5G may develop into a competent OTA program delivery system. Others see 5G as merely another step in boosting cellular delivery speeds. Either way, broadcasters need to understand its capabilities.
Another, much talked about, technology is artificial intelligence (AI). While previously limited to research and government work, AI may offer new tools to assist in customized program creation, improving workflow and even tailor programs delivered to individual viewers. To help readers become more familiar with the benefits 5G and AI may offer, The Broadcast Bridge offers a continuing set of timely and focused tutorials on both of these technologies. Read more below.
According to Brett Sappington, Senior Director of Research at Parks Associates, “While traditional pay TV provides superior viewing quality, OTT video commonly excels in discovery, portability, and personalized user experiences. Consumers care less about the network used to deliver the content than they do about access to the content, ease of use and convenience.”
His report shows that of all the newer delivery technologies, 5G is likely to offer the strongest competition to the world’s free, over-the-air (OTA) broadcast model. Planned 5G services may offer multiple content streams, 4K, support for new video standards, mobile reception and on multiple devices. Let’s see how the new ATSC 3.0 standard may stack up against this new competitor.
Learn more about the new competitor in the article, “ATSC 3.0 vs. 5G-0—The Race Is On.”
Artificial Intelligence (AI) is taking center stage in many applications. It already has some history in data analysis. But this year, AI is making gains in the creation of media, especially custom-tailored subscription channels. Ooyala recently published a report, "A.I. to the Rescue," on the advancing field of artificial intelligence being used in several media-related areas. While those of us over 40 may think of AI as the computer HAL in the movie 2001, the technology is proving to be as easily applied to content production and delivery as controlling a complete space station.
So what does all this have to do with media? If Amazon’s Alexa can understand human language and then stream your favorite songs for playback, and Google’s Assistant can close your window blinds on command, why can’t AI just create my favorite TV channel? Turns out the technology can do that too. Learn more in the article, “AI Comes to Media Creation.”
NAB 2018 is coming! Save $100!
Want to attend the Broadcast Engineering/IT conference at a $100 discount? Just use The Broadcast Bridge discount code EP18 when registering at the above link. This discount also applies to Conference Packages when using this link.
Let The Broadcast Bridge help you prepare for a busy convention. Special pre-show coverage is already live on our website. Don’t rely on out-of-date print newspapers for new product news. Get your daily dose of new products, technology developments, company show announcements and other pre-NAB show information right here.
If you are not already registered, sign up for a free subscription to receive a daily, weekly or monthly custom email filled with content and technology that you select. Don’t wait for an out-of-date, month’s-old print version of “breaking events,” get your free membership to The Broadcast Bridge today.
With such a wealth of information generated daily, it is important to not get left behind.
You might also like...
Cloud has been in vogue for a number of years, and many technology companies are focusing so strongly on cloud deployments, it almost seems that the answer is cloud, but no one is sure of the question! To be sure,…
Following numerous private conversations and panel discussions at the recent 2018 NAB Show, it’s become clear that broadcasters are being challenged like never before to hold the line on CapEx spending while delivering more content across their linear platforms. Because o…
Television set manufacturers are always looking for new sales hooks to catch consumers’ eyes. Recently that hook has been higher resolutions, 4K UHD. Now advertisements tout increased brightness, OLED screens, and most recently, High Dynamic Range, (HDR). While these are g…
NAB is just days away and many attendees will find their favorite technology is no longer housed as racks of hardware, but instead as invisible software perhaps located in the cloud.
Protecting the security of media is sometimes an unresolved issue. The first step to securing valuable content is a thorough review to identify any gaps in a facility’s security plan. Then, implement industry best practices and security layers to s…