Two newer technologies are developing that may affect broadcasters, 5G cellular delivery and artificial intelligence (AI). Some experts believe that 5G may develop into a competent OTA program delivery system. Others see 5G as merely another step in boosting cellular delivery speeds. Either way, broadcasters need to understand its capabilities.
Another, much talked about, technology is artificial intelligence (AI). While previously limited to research and government work, AI may offer new tools to assist in customized program creation, improving workflow and even tailor programs delivered to individual viewers. To help readers become more familiar with the benefits 5G and AI may offer, The Broadcast Bridge offers a continuing set of timely and focused tutorials on both of these technologies. Read more below.
According to Brett Sappington, Senior Director of Research at Parks Associates, “While traditional pay TV provides superior viewing quality, OTT video commonly excels in discovery, portability, and personalized user experiences. Consumers care less about the network used to deliver the content than they do about access to the content, ease of use and convenience.”
His report shows that of all the newer delivery technologies, 5G is likely to offer the strongest competition to the world’s free, over-the-air (OTA) broadcast model. Planned 5G services may offer multiple content streams, 4K, support for new video standards, mobile reception and on multiple devices. Let’s see how the new ATSC 3.0 standard may stack up against this new competitor.
Learn more about the new competitor in the article, “ATSC 3.0 vs. 5G-0—The Race Is On.”
Artificial Intelligence (AI) is taking center stage in many applications. It already has some history in data analysis. But this year, AI is making gains in the creation of media, especially custom-tailored subscription channels. Ooyala recently published a report, "A.I. to the Rescue," on the advancing field of artificial intelligence being used in several media-related areas. While those of us over 40 may think of AI as the computer HAL in the movie 2001, the technology is proving to be as easily applied to content production and delivery as controlling a complete space station.
So what does all this have to do with media? If Amazon’s Alexa can understand human language and then stream your favorite songs for playback, and Google’s Assistant can close your window blinds on command, why can’t AI just create my favorite TV channel? Turns out the technology can do that too. Learn more in the article, “AI Comes to Media Creation.”
NAB 2018 is coming! Save $100!
Want to attend the Broadcast Engineering/IT conference at a $100 discount? Just use The Broadcast Bridge discount code EP18 when registering at the above link. This discount also applies to Conference Packages when using this link.
Let The Broadcast Bridge help you prepare for a busy convention. Special pre-show coverage is already live on our website. Don’t rely on out-of-date print newspapers for new product news. Get your daily dose of new products, technology developments, company show announcements and other pre-NAB show information right here.
If you are not already registered, sign up for a free subscription to receive a daily, weekly or monthly custom email filled with content and technology that you select. Don’t wait for an out-of-date, month’s-old print version of “breaking events,” get your free membership to The Broadcast Bridge today.
With such a wealth of information generated daily, it is important to not get left behind.
You might also like...
Transitioning to IP improves flexibility and scalability, both of which are achievable using COTS IT equipment. But can COTS solve every challenge? Or does broadcasting still have some unique and more demanding requirements that need further attention? In this article,…
Whenever I’m asked about my opinion on the transition to IP, I always state that the impact can’t be appreciated until its history is understood. This brings into context the need for broadcasters to educate and surround themselves wit…
Without doubt, virtualization is a key technological evolution focus and it will empower many broadcast and media organizations to work differently, more efficiently and more profitably.
As broadcasters accelerate IP migration, we must move from a position of theory to that of practical application. Hybrid solutions to integrate SDI, AES, MADI, and IP will be needed for many years to come, even with green field sites,…
Thanks to Over-the-Top (OTT) streaming video, content owners and broadcasters have a very different relationship with the end consumer – often a direct one.