Avid Anchors NBC’s Winter Olympic Coverage

NBC’s Olympic Winter Games coverage will be anchored by Avid technology as the network brings the sports showcase back to American viewers.

NBC Olympics will rely on Avid technology and solutions for its production of the XXIII Olympic Winter Games in PyeongChang, South Korea from February 8 – February 25.

At the heart of the production, from creation to delivery, will be Avid MediaCentral. The technology will allow NBC Olympics to maximize the efficiency of the entire workflow in multiple locations across several continents during the 18 days of coverage.

“Sports broadcasters today need to accelerate their workflows and maximize efficiency across every aspect of the media value chain, particularly for complex, large-scale events like the Winter Olympics,” said Louis Hernandez, Jr., chairman and chief executive officer, Avid. “With MediaCentral at the heart of its content production and media management workflows, NBC Olympics can deliver coverage to audiences in more powerful and efficient ways.”

The network also will deploy Avid NEXIS, a software-defined storage platform, as the fulcrum of its production pipeline. The storage system will connect with dozens Media Composer editing suites located throughout the Olympic venue. NBC will leverage the Avid production technology to help them gather the largest sports audience in Winter Olympics history.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Cost-effective IP Contribution and Distribution

Saving dollars is one of the reasons broadcasters are moving to IP. Network speeds have now reached a level where real-time video and audio distribution is a realistic option. Taking this technology to another level, Rohde and Schwarz demonstrate in…

Are Helium-Filled Hard Drives More Reliable Than Air-Filled Drives?

The first commercially available helium-filled hard drives were introduced by HGST, a Western Digital subsidiary, in November, 2013. At the time, the six terabyte device was the highest capacity hard drive available. Backblaze, a major hard drive user, wanted to find…

Can Content Create Itself?

A revolution in storytelling for TV, cinema, VR, and related forms of entertainment has just begun, enabled by artificial intelligence (AI). This computer-science and engineering-based technique, including machine learning, deep learning, language understanding, computer vision, and big data - is…

The Benefits of Cloud-Based Video Service Operations

With near unfettered access to portable media players of all types and faster networks, consumers are increasingly migrating to video providers that serve them best. Quality and reliability are the key drivers for loyal and recurring engagement.

Drobo Is Storage For Non-Technical People

It was late 2007, after seeing a Drobo in action at a trade show, that I bought one. It could handle up to four 3.5-inch hard drives of any capacity and automatically backed up redundant data without the user having to…