ELEMENTS Adds Veritone AI Functionality

Shared media workflow developer ELEMENTS has added automated media monitoring and analytics to the next release of its Media Library a web-based workflow management tool that comes with ELEMENTS ONE, NAS, GATEWAY and the mobile appliance CUBE.

ELEMENTS says it has designed an interface "that unlocks the power of a multitude of recognition engines", based on Veritone’s AI engine to detect faces, objects, logos and more. Even automatic speech-to-text transcriptions are possible, it says, enabling the user to search assets stored on the central media storage in a more productive way. Without the need for manual tagging and logging, the AI accessible through ELEMENTS Media Library indexes the media assets automatically.

“We are genuinely excited to unleash this revolutionizing feature,” says André Kamps, CEO of ELEMENTS. “This is a game-changer not only in terms of accuracy and diversity of meta-tags attached to the media assets, but also regarding the speed. Every frame of video and audio is analyzed and indexed automatically, adding meta-data to the files that human beings had to spend many hours to achieve the same level of tagging assets.”

ELEMENTS AI functionality is accessible directly through Adobe Premiere allowing editors to search ELEMENTS Media Library directly from the Premiere workstation, without using a separate browser.

The AI feature is available after NAB as an optional add-on to ELEMENTS’ Media Library, a comprehensive web-based workflow management feature set that comes with ELEMENTS ONE, NAS, GATEWAY and the mobile appliance CUBE.

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