Tedial Launches Sports MAM To Automate Production

MAM specialist Tedial says it will show SMARTLIVE at NAB 2018. The self-described comprehensive live event support tool relies on AI to increase the number of highlights created automatically.

Tedial explains that before any action happens, SMARTLIVE will ingest a LIVE data feed and automatically create an event inside its metadata engine. Simultaneously the software LIVE automatically generates the corresponding log sheets, the player grids and a schedule of the event. All these preparations are linked and organised by collections, so an entire season of sports events can be prepared automatically in advance.

During event, live data is ingested, and the system can be configured to automatically create clips based on actions, keywords or logged occurrences. SMARTLIVE automatically pushes content to AI engines; video and audio recognition can be leveraged to generate additional locator data and annotate the media proxies. And the system can automatically publish clips or push content to social media platforms.

Jerome Wauthoz, VP of Products for Tedial calls it “a ground-breaking paradigm” that will “dramatically transform” the way sports producers automate clips and deliver content across numerous platforms.

“By tightly integrating with AI tools, SMARTLIVE can generate an increased number of highlights during or after an event, and deliver to a very targeted audience increasing the potential for significant growth in fan engagement.”

SMARTLIVE is compatible with SAM or EVS systems “which makes it the perfect tool to orchestrate all business processes on top of an existing Production Asset Management system,” the firm added. “It can then manage the media life-cycle or media movements between different sites, thanks to Tedial’s AST storage management system, or simply manage historical sport archives.”

At NAB 2018 Tedial will demonstrate SMARTLIVE's automatic highlight creation feature, its integration with AI engines, speech to text integration annotating incoming live media, and the automated publish feature with TELLYO, provider of a cloud-based video production, editing, streaming and distribution platform.

Esther Mesas, CSO/CMO for Tedial said the tech would save producers money. “Thanks to the automatic highlight engine and AI integration, preparation time and production costs are reduced with more highlights being created with the same or less staff. And more content published means more revenues for these customers.”

Also in Vegas, Tedial will also be highlighting its HYPER IMF, an end-to-end IMF workflow. HYPER IMF supports IMP and supplemental file ingests and creation of unique CPLs for archive, versioning and delivery. This complete solution can leverage IMF markers for soft-parting and pre-mid-post roll insertions.

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