Globecast Highlights Cloud-Based Channel Playout

At the 2018 NAB Show, Globecast will highlight a number of its video transport and content management solutions, including advanced software tools for content acquisition, global management and distribution services, and a hybrid fiber and satellite network for video contribution and distribution.

In addition, Globecast has created a global hybrid fiber and satellite network for video contribution and distribution that delivers any type of video service, including: TV Everywhere OTT, satellite, cable, video-on-demand and CDN using cloud-enabled media solutions. The company currently supplies content acquisition, aggregation and distribution services to over 110 networks worldwide.

New for NAB 2018 is the Globecast Cloud Channel Playout solution for SD, HD and 4K channels. Cloud playout significantly enhances service deployment efficiency, reduces time-to-market, and allows broadcasters to reach new international markets with lower upfront investment. This approach provides the ultimate in flexibility. The number of channels can be dynamically increased or reduced and the channel branding mix reshuffled for particular audiences and events.

The new Cloud Channel Playout service from Globecast also provides broadcasters with an opportunity to increase revenue from international markets by localization of advertisements, programming and channel branding at a country level, or even at a per-affiliate level, based on local consumer needs.

Also at the exhibit booth will be Globecast liveSpotter, a live-to-VOD packaged content service that allows customers to monetize short-form content quickly and efficiently. Globecast liveSpotter, which is available globally, is an extension of the company’s media management capabilities and reflects the rapidly changing way that content is being consumed today. It allows unlimited short-form VOD content to be created from a live feed, very quickly—the company said it’s “close to real time.” That content can then be shared across OTT, VOD and of course social media platforms.

By aggregating multiple technologies into a single platform, Globecast liveSpotter allow customers to distribute linear live content and manage media requirements alongside their short-form, fast turnaround VOD content needs, without them having to use a third party.

By aggregating multiple technologies into a single platform, Globecast liveSpotter allow customers to distribute linear live content and manage media requirements alongside their short-form, fast turnaround VOD content needs, without them having to use a third party.

As media consumption becomes more à la carte – for example we see sports fans following events on their mobile, looking for the most immersive experience – our customers need to be able to serve this changing demand cost-effectively,” said Christine Nassif, Senior Marketing Manager at Globecast. “By aggregating multiple technologies into a single platform, Globecast liveSpotter allow us to satisfy our customers’ linear live content distribution and media management requirements alongside their short-form, fast turnaround VOD content needs, without them having to use a third party. This provides very real financial benefits.”

One market where the advantages of liveSpotter are clear is sports production, where rapid turnaround VOD game highlights add hugely to the consumer experience, be that via social media or VOD platforms.

Globecast will also be showing its fast set-up distribution solution over public Internet technology, called GCXN. With its worldwide footprint (with more than 50 sites), the company offers limitless video Internet delivery as a service solution. GCXN services include main program distribution, disaster recovery and monitoring. Using GCXN, customers can reach new audiences with secure transport over the public Internet for content distribution. Globecast is also providing an enhanced remote management system for end-to-end service management.

Globecast maintains a dozen interconnected facilities in major cities including Los Angeles, London, Singapore, Paris, Rome, and Johannesburg.

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