Ericsson Sells Majority Stake in Media Solutions But Retains Services

Ericsson has at last settled the immediate future of its media activities after almost a year of review, retaining full control of its Red Bee Media services business while selling off a majority 51% of its Media Solutions division.

It is not clear whether Ericsson would have liked to sell both businesses but was unable to find a buyer for Red Bee Media, which lost £27 million ($38 million) in its last financial year.

However, Ericsson had separated the two businesses and revived the Red Bee Media brand in November 2017, having earlier absorbed it into Ericsson Broadcast and Media Services. This suggested that Ericsson had already decided to retain Red Bee Media and revert to that name, which was well known to its existing customers who are mostly in the UK, but also including scattered clients in Australia, France, Spain, Germany, Finland, Sweden, Canada, the US and Abu Dhabi. It began as BBC Broadcast in the UK but was spun out and eventually became a significant provider of content delivery and playout services, ending up being acquired by a then expansionary Ericsson in July 2013.

Red Bee Media now has 2,500 employees worldwide across 8 media hubs and distributes over 2.7 million hours of programming, with clients including broadcasters BBC, UKTV, ITV, BSkyB, TV4, TV5Monde, Canal+ and Channel 4, as well as a few enterprise customers like Barclays Bank. It is still UK centric, delivering the majority of video on demand (VoD) services in the country, including the BBC iPlayer. While that will be a concern to Ericsson, the company is hoping that recent innovations such as development of virtualized live playout allowing customers to launch and commission channels with limited live content on a pay-as-you-go basis, will help drive further international growth.

In retaining Red Bee Media while selling the technology and products division, Ericsson is effectively reversing its earlier expansion strategy achieved largely through acquisition. This led to the creation of Ericsson Media Solutions as a major business providing hardware and software video compression technology for both contribution and distribution, as well as advertising, content personalization and video delivery platforms. This largely began with the purchase of pay TV technology firm Tandberg Television for $1.4 billion in 2007, followed by other significant acquisitions such as HyC Group, Fabrix Systems and the Mediaroom IPTV middleware platform from Microsoft. The latter was rebranded as the MediaFirst OTT platform with an upgrade path offered to Mediaroom customers. A 51% stake in all this has now been sold for an undisclosed sum to One Equity Partners, which was spun out of JP Morgan bank and has investments in industrial, healthcare and technology sectors in North America and Europe. The two firms will form an independent company to develop the video technology company, which Ericsson insisted will now have “strong and committed financial support”. This move is expected to be completed in Q3 2018. 

You might also like...

The World Of OTT (Infrastructure Pt7) - ISPs And The Growth Of OTT Video

Internet Service Providers (ISPs) are experiencing significant growth in bandwidth consumption largely due to the uptake of OTT video services and the growth in numbers of connected devices per household. ISPs are therefore navigating the path of making successful investments…

The Future Of Live Production Is Moving To The Cloud

With mature, cloud-based services now prevalent across the industry, helping to process and distribute content faster and more accurately than ever before, the long sought-after promise of producing content in the cloud—reducing cost and physical barriers—prompted broadcasters and pro…

The World Of OTT (Quality Assurance Pt2) - Monitoring From The Network Side

Part 1 of this series described how network-side QoE (Quality of Experience) measurement is fundamental to proactively assuring the quality of OTT services. At its core, the network-side can be an early warning system for QoS, which in turn correlates to…

The World Of OTT (Quality Assurance Pt1) - Assuring QoE From The Network Side

The features we love about OTT services – such as combined linear and on-demand content, multi-device viewing mobility, tailored viewing experiences, and in some cases better resolutions – are driving the general rapid uptake of OTT services.

The World Of OTT (Content Pt4) - Personalizing Content For Maximum Impact

A core promise of OTT is greater customer satisfaction through a more personalised viewing experience. Instead of linear channels with scheduled content that we may or may not be interested in, OTT enables us to combine tailored VOD and Live…