Yospace and NexStreaming have announced an integration which iaims to simplify the route to market for broadcasters wishing to monetise their live HTML5 OTT streams.
The companies have pre-integrated Yospace’s HTML5 SDK into NexStreaming's NexPlayer HTML5 player, allowing Yospace’s Server-Side Dynamic Ad Insertion to be accompanied by real-time, client-side tracking. The integration also enables an interactive element to advertisements by allowing viewers to click on ads for more information on the product.
The news is significant for broadcasters who today are faced with an online marketplace in which device and platform fragmentation significantly complicates the process of delivering and effectively measuring their advertising.
Unlike traditional television, where broadcasters and advertisers benefit from standardised ad delivery and measurement mechanisms, broadcasters in the online world need to work a lot harder in order to provide advertisers with the mass reach that is television’s USP. This pre-integration makes it easier for broadcasters and video service providers to monetise their OTT video offerings across all HTML5-enabled browsers and devices and increases their speed to market.
Yospace’s server-side dynamic ad insertion technology can be applied to both live and VOD streams in a way that offers excellent playback quality, interactive functionality and real-time measurement. The system enables one-to-one addressability of ads and has been proven at scale against some of the world’s biggest sporting events.
NexPlayer HTML5 is an easy-to-integrate HTML5 player that allows video services and publishers to provide HLS and DASH streaming with an advanced feature set that includes CEA 608 Closed Captioning, Time-Shifting, Multiple Audio Tracks and Multi DRM among many others. NexPlayer SDK technology is market proven, used by over 200 premium video service providers worldwide across their multiscreen OTT apps.
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