Articles You May Have Missed – January 31, 2018

With new challenges around every corner, broadcasters need all the help from technology they can get. In these two articles, tips to using viewer and audience data more effectively and ways to better measure a viewer’s quality of experience are suggested. Both articles provide guidelines for better business and system performance.

Broadcasters and programmers often struggle to understand demographics, behaviors, and intentions of their viewers. These broadcast managers simply do not know enough about the factors that influence viewers to watch, or not, TV shows. These problems exist because the viewer data broadcasters can access tends to be sparse, disaggregated, and unreliable. That has to change if broadcasters are to leverage new audience measurement technology. 

Don’t miss the article, “Rise of the Data-Driven Business.”

A recent Forbes magazine article predicted that OTT will have the largest market growth rate and dominate the video streaming market from now to 2021, due to the increasing use of digital platforms for branding and marketing of products. The popularity of such video is responsible for two fundamental shifts in consumer behavior: higher peak bandwidth levels and heightened subscriber sensitivity to video quality.

Because in periods of peak utilization, resources on the network are more prone to congestion viewers may be able to see a degradation in video streaming quality. Therefore, measuring the customer’s quality of experience (QoE) requires measurement of video QoE. The article “Measuring OTT QoE Requires Different Thinking: Part 1” suggests proper methods of measurement.

Need help in getting from SDI to IP?

See that hill up ahead? It’s not a hill, it’s Mt Everest and your job is to conquer that mountain. Rendered into familiar industry vernacular, you, video engineer, are charged with building an IT-centric facility. A SMPTE standard was just approved, so what’s taking you so long?

The book, “Building IP Media Facilities – Keys to Migrating from SDI,” is a video engineer’s guide to transitioning from digital SDI infrastructures to IT-centric facilities. The book is comprised of 15 chapters focused on key operational aspects of IT and IP terminology, networks and ‘how-to’ practical discussion.

Learn from this important guide. Click here for more information

If you are not already registered, sign up for a free subscription to receive a daily, weekly or monthly custom email filled with content and technology that you select. Don’t wait for an out-of-date, month’s-old print version of “breaking events,” get your free membership to The Broadcast Bridge today.

With such a wealth of information generated daily, it is important to not get left behind.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Applied Technology: EditShare QScan is an Integrated Approach to Content Compliance

Content that does not match broadcast or VOD delivery specifications can have a detrimental impact on any media facility. Non-compliant content is likely to be rejected by the service provider requiring the producer of that content to make the necessary…

Articles You May Have Missed – April 18, 2018

The increase of IP technology, now merged into broadcast links, requires new test equipment. This article looks at RF IP probes and video monitors.

Understanding IP Networks - Production Crews and IP - Part 22

Broadcast television is the point where the creative arts and technology meet. It’s different from any other discipline as to operate at an optimum level, and get the best possible quality, artisans, producers, and creatives have a deeper technical u…

2018 Logging and Compliance Trends - Part 2

Two types of people visit NAB Show exhibits, engineers and not-engineers. The not-engineers fly into Las Vegas, have some meetings and wander the exhibits for a day or two. Then there are the engineers who visit the show with specific…

2018 Logging and Compliance Trends - Part 1

It seems every year brings more broadcasting activities to log and archive, and more laws and regulations to comply with. The 2018 NAB Show is the only place in the world where all the available new technology to automatically log and…